As the pace of digital changes continues to accelerate, so make the demands on your brand. Today's consumers have more accessible resources and connections than ever and expect brands to keep pace. To reach these customers effectively, you need modern marketing strategies that fit their lifestyles and expectations. Read on for insights about how marketers […]
Your website is the backbone of your digital strategy, the foundation upon which you build, and your best method of advertising your product. In today’s article, we talk about how a good website can be the most effective tool in your digital marketing strategy.
Here are some of the things we’ve learned that we’ve applied to our own website that you can hopefully apply to yours as well.
A website adds to your legitimacy.
Think about this for a minute: You’re a customer looking to buy a product. You ask your friends and they tell you about two different businesses that have the product you’re looking for. You then look them up but only one of them has a website and you can’t find the other except on some obscure page on Facebook. Obviously, we know which business you’re likely to buy from.
A website effectively bolsters your legitimacy. Customers nowadays will expect any reputable business to have its own website. When you have one, you’re able to boost confidence in potential customers and avoid looking like a scammer--of which there are now plenty.
A website can be your online shop window.
When you are walking at the mall or a street lined with shops, you’re always able to take one look at a shop and know exactly what they’re offering without having to go inside. The shop window gives you a glance at what a business is all about and hooks you from there. A website works pretty much in the same way, only digitally.
When a customer lands on your website, they should instantly be able to tell who you are, and what you have to offer them, otherwise, you’d lose their interest fairly quickly. Entice your visitor with good design, your best offerings, and campaigns.
A website generates leads for you.
When you have a functional website that is optimized for search engines, you will be able to generate leads passively. Most customers use search engines like Google to research products before making a purchase. Generally speaking, the better your visibility on search engine results in pages (SERP), the more traffic you can get on your website.
You can also optimize for niche products by using associated keywords and searches. That way, when a search comes up with your particular niche, you can hyper-target a specific audience.
A website is a great marketing channel.
A website works in the digital world the same way a physical building does in real life. What does this mean? Presence. Your website is always gonna be there even when you’re sleeping. Like taking a glance at a skyscraper, your customers are simply a link click away from your website. They can find your link from emails you send them, or social posts and blogs.
Of course, you still need to expend effort in marketing and optimizing your site to gain people’s attention. This is why it’s equally important to do online advertising, social media management, and have a good overall design. You need bespoke landing pages to convert traffic into leads, and eventually, sales. And once you’ve done that, you can even start your own blog to share your expertise.
How to start making your own website.
So now that you know how your website can be the greatest tool in your digital strategy, the next step is to actually build one. There are multiple ways you can do this including building your own from scratch, using DIY site builder tools, etc. But whichever method you decide to go with, the same principles will apply.
If you’d like to learn more, this article is the perfect place to start as it delves into this topic in more detail. You can also simply contact us at KLB Solutions if you’re interested in our services and want to speak to an expert.