Why Small Businesses should do Market Research

April 1, 2022

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Market research is one of the most valuable tools that a business can use to develop further the way it understands customers and maximize the potential for profit and growth. It’s essential for companies of all sizes and benefits everyone from small start-ups to multinationals, paving the way for data-led success.

Market Research
Market Research

If you have a product that you know is in great demand, that should be enough? However, the truth is that having a fantastic product or service is not a guarantee of success without first understanding why you offer this product and to who you are offering it.

To help break things down for you, here are some examples of how market research can help your business grow:  

Beating the competition 

As part of any market research, looking into what your competitors are doing is often an excellent place to start. By checking them out, you can spot potential opportunities or gaps in your service that you can fill. For example, they may be offering specific promotions or sales that you hadn’t considered or have a better online presence. Competitor analysis also works the other way – if you are offering something they are not, it may be an opportunity to develop this offering further and amplify your unique offering through some simple marketing. So again, an excellent way to start is to research them online, get to know their offerings better, and take things from there.  

Knowing your consumer 

The market research gives you a great chance to know your most important stakeholder all the better – your customer. A great product is not enough in an age of information and digital capability, as competitors will always find ways to steal your market share. So focus on getting to know your consumers – what they want, when they want it, and how. 

Come to understand your target demographics better by putting yourself in their shoes – how are they most likely to find your product.

Getting it right from the beginning

If you are launching a product or service, getting it off to the strongest start possible will be at the top of your short-term objectives. Think about the marketing strategy you want to have in place and see if you can find any others who have used it to see how successful they’ve been. Would people like the name of the service or product? The way it looks? What about the logo? Having everything laid out before you will go a long way to helping that the launch of a new product, service, or business has the most chance for success.  

Competitor analysis also works the other way – if you are offering something they are not, it may be an opportunity to develop this offering further and amplify your unique offering through some simple marketing.
If you have a product that you know is in great demand, that should be enough? However, the truth is that having a fantastic product or service is not a guarantee of success without first understanding why you offer this product and to who you are offering it.

As part of any market research, looking into what your competitors are doing is often an excellent place to start. By checking them out, you can spot potential opportunities or gaps in your service that you can fill. For example, they may be offering specific promotions or sales that you hadn’t considered or have a better online presence.

Market research is far more valuable than what it brings to a business. 

Hire our team and let us help you to have a deeper understanding of your customers and competitor.

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