As the pace of digital changes continues to accelerate, so make the demands on your brand. Today's consumers have more accessible resources and connections than ever and expect brands to keep pace. To reach these customers effectively, you need modern marketing strategies that fit their lifestyles and expectations. Read on for insights about how marketers […]
Start marketing your plumbing services online and you can reach a broad audience with less cost and effort than offline marketing.
To successfully grow your plumbing business, you'll need to create marketing strategies that address both types of customers while remaining competitive in your market.
Advertise your plumbing business on Google
Google My Business is a free app that enables your plumbing business and organizations to manage their online presence across the Google ecosystem, including Search and Maps. With it, you can help customers find your plumbing business, tell them your story and edit your business information. You can also read and respond to reviews from your customers and post photos that show what you do.
Educating customers about plumbing
By investing in digital marketing, you as a plumber come to show to more people, to find out more hearts being convinced. This leads to a better response and gains a better technological edge for which you can invest in digital marketing.
Low-cost advertising
Google AdWords and Facebook are two great ways to target specific customers and spread your message. Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Facebook retargeting shows your ads to people who already know your company through Facebook or Instagram.
Neither platform is costly. $5 a day can be enough to keep your business message in front of prospective clients. "Facebook is pay-to-play. If you don't have a budget, you will likely reach only 1 percent of your audience. But even a tiny budget will generate significant results because the ads are targeted at a particular and local audience, not broadcast to the world.
Recruiting through social media
Almost every contractor struggles to find skilled employees. Many contractors rely on word of mouth, asking employees to put out the message, but you won't find a bigger or better word-of-mouth network than your social media presence.
You want to show how satisfied your current employees are within your company and broadcast that on social media. For example, post five facts on why you would like to work for ABC Company and then link to the employee reviews talking about the company culture.
The importance of photos
Photos and videos are a massive part of getting your information found by Google. In addition to scanning your text, the Google bots read the meta-data behind your photos and boost your search engine rankings accordingly.
Please don't set it and forget it.
You need a writer who can develop new content daily and touch on employment weekly. A lot of hours go into it. It would be a full-time job to have a writer on staff to do what is necessary.
And once your website and advertising outreach programs are up and running, you need to compile data and measure results.
Track things like inbound calls, requests for directions, form submissions, requests for information, the number of times an article or blog is read, and how much time is spent on the site.
A good website will give you all these metrics, and from these, you can gauge what's working and what's not.
Digital marketing is the best way to reach new customers.
Online marketing involves quite a bit of effort, and it can be helpful to have some help managing it. You can look at some of our successful clients who trusted KLB Solutions and our strategies.
Contact us and get a free quote today! (808) 634-2105
