What is Social Media Management?

February 11, 2021

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The concept of digital marketing is broad and complex - there are more than one sub-ideas to learn and understand.

You see, familiarizing the concepts help, but it is more advantageous to have an in-depth understanding of the topics.

Let us have social media management as an example.

In a nutshell, it belongs to the umbrella idea of social media marketing, which technically deals with the art of utilizing social media to reach a more broad reach while promoting your products or services at the same time.

Social Media Management

You should not confuse social media management and marketing because these two concepts, although different in some areas, still are interrelated.

For best understanding, here is a simplified definition of both social media marketing and management.

Social Media Marketing vs. Social Media Management

Social media marketing is always on point.

It exactly means what it is on its name - the art of marketing products and services using social media.

Social media marketing focuses more on creating and executing a marketing strategy to generate leads for the business through its presence on most used social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.

On the other hand, the most common definition of social media management is very self-explanatory - the overall process of supervising the utilization of social media channels to help a brand grow.

But there is always more than that.

Social media management involves having accounts on any social platforms that you think are relevant to your niche and needs. Not only that - it also means creating and distributing content on those platforms while managing engagement with your target audience.

This means responding to comments or messages, maintaining profile information, holding giveaways, contents, and other account moderation types. It also includes ensuring your social accounts’ authenticity and strengthening their credibility by not violating any usage rules.

Why is social media management critical?

Social networks’ business potential is immense and powerful that brands can leverage social media platforms to successfully drive their goals and conversions.

But if a company plans to do this using social media, there is a need for a powerhouse of social media marketing gurus.

And aside from having this perfect team, you need to build an efficient social media management process.

This is the only way you can fully get the benefits of well-done social media marketing and management.

Social Media Management: How to begin?

If you think that social media management is an easy thing to do, you have been wrong.

There are things you need to consider to be right on track. These are the following:

  • Doing a social media audit
  • Deciding which platforms to use
  • Analyzing the target audience

You need to accomplish all of these without any doubts. Completing them provides you with a clear track to follow in achieving your social media management goal.

Here is an in-depth way on how you can do these three steps.

First, for the social media audit, you need to identify which aspects of the sites need evaluation. Next, you list all your profiles and utilize the power of social media analytics tools to review your key performance metrics, such as follower growth, engagement, publishing frequency, most engaging content formats, demographics, and others.

Second, choose your platform. It is not harmful to sign up with multiple platforms, but you need to evaluate which one is the best for you. This is a way to gauge how you manage your resources later on, like budget and workforce.

Lastly, define your target audience. It is best to do audience targeting than trying to penetrate all of the market groups.

The Perfect Social Media Management Tools

When it comes to social media management, tools are essential. They serve as keys to unlock a whole lot of data that can help you run your business well.

There are no definite tools to use, but here are some recommended resources to get started.

Utilize funnels

In marketing, understanding the use of funnels is essential. It helps you determine the next course of action to take. You need to learn how to analyze your top to the middle of the funnel audience because this segment maybe your “unknown audience,” which can also be your potential customers. Doing this lets you design tailored marketing campaigns to make them more engaged with your business.

Leverage the power of traditional analytics tools

When you sign up for social media platforms’ services, you get access to their built-in analytics. Such a tool can help you access your account’s data and performance without having to pay an extra. However, it is sometimes not enough but should have enough necessary information to keep you on track.

Here are some of these tools.

  • Facebook audience insights - useful for giving demographics, page likes, locations, activity
  • Twitter analytics - gives details about demographics, lifestyle, consumer behavior, mobile footprint.
  • LinkedIn analytics - effective for getting demographics, job function, seniority, industry, company size, employment status
  • Instagram insights - mostly used to find for top locations, times, and days when your followers are most active.

Use content management tools

Content creation is essential in the overall social media management process, but it can be challenging. Here are some tools you can try to use.

Content ideas tools

  • Content creation tools such as Unsplash, Pixabay, and Pexels (royalty-free images), Canva, Awesome, and Screenshot (for designs), and Google Docs and Grammarly (for copy sharing)
  • Social media calendar tools such as Google sheets, spreadsheets, and other scheduling tools
  • Social media publishing tools
  • Social media listening tools
  • Influencer collaboration tools
  • Customer service tools
  • Google tools such as Google Analytics, Correlate, Trends, and Keyword Planner

Key Takeaways

Now, what do you think?

It is best to keep track of social media management’s significant vital aspects so you will not end up missing something.

For one, you need to distinguish first carefully the difference between social media marketing and management. You need to understand its importance and why you must make give it priority aside from sales.

The next time you are thinking about which aspect of digital marketing you should focus on, make sure that social media management is a part.

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