Voice search has become a common way to find information online. The number of people who use voice search daily is expected to reach 1 billion by 2021. The statistics suggest that more and more people are turning to voice searches as their go-to way of accessing the web.
If your brand isn't prepared for this change, it can adversely affect your online presence. In this Blog let's look at how you can incorporate voice search into your SEO strategy to reap the benefits.
Create Specific Voice Search Strategies
The first thing you want to do is consider the voice search technology available on your site. You can create two separate voice strategies if you're using a site that supports both Google and Amazon's voice search tech. Next, you'll have to think about your brand's voice. What kind of voice do you want to convey when people are searching for your product or service? What brand tone would you like to use when responding to customer inquiries? These are just a few questions about voice characteristics you'll want to consider.
Voice is subjective, so it's essential to pick your voice carefully. You can't just pick a brand voice you think would be better because your fans will pick up on it. You'll have to choose a voice distinct from your competitors so that it stands out from the crowd.
Create Content for Voice Search
There's no doubt that voice is quickly becoming the most popular way to search for information online. More and more people are using voice-powered searches to find products and services. If people are looking for information about your brand, then you need to ensure they have access to your content.
Voice search is mostly about discovery, so you'll want to create voice-driven content that answers customers' questions and provides information. It would help if you kept a few things in mind when creating voice-based content:
Research on Conventional Keywords. Do your research on what your target audience is asking. Once you know that, you can create content that answers their questions and provides them with the information they're looking for.
Create Persona-Based Content. Relevance of your content is essential for voice search optimization. But what distinguishes voice search from usual SEO search? In voice search, you need to pay more attention to answering the common questions in detail, concisely, and clearly. In creating persona-based content, you should try this proven strategy that has worked well for many websites: One, compose a headline that responds to frequently asked questions, and two, answer the question with a few short phrases.
Develop Conversational bots
As we just mentioned, people are now turning to voice-powered searches. As a marketing strategy, the next logical step for your business is to create conversational bots that respond to customer inquiries. To start, you'll want to use voice to build relationships with your customers.
Voice bots are a great way to create and maintain these relationships, which will help you better understand your audience. Voice bots can be used for many different tasks, including Providing customer service. Voice bots can help you provide better customer service by answering customer questions and handling support tickets.
Providing content. Voice bots can provide information, such as guides, FAQs, and other content.
Marketplaces. Voice bots can be used to sell products and services on marketplace platforms, such as eBay and Amazon.
Add Video to Your Site
Voice searches are popular, but they're not the only way people access the internet. That's why it's important to include videos on your site in addition to your voice search strategies. You can read our Blog about video ads, the reasons you should have videos on your site, and how they can add traffic to your website.
To be sure you include videos on your site, you'll want to take a look at your site's content by using tools like Ahrefs and SEMrush. Once you've identified potential opportunities, you can easily add videos to your site using tools like WordPress or Wix.
Integrate With Slack and Other Communication Apps
If you want to integrate voice search into your SEO strategy, you'll want to consider voice as a content source. Not only does this expand your voice search strategies, but it also helps you create conversational content for your audience. There are a couple of ways that you can integrate voice search into your content strategy. One option is to use the words people search for in your Slack channel. It's crucial that you only use the words that your audience is actually using; otherwise, you could get penalized. Another option is to create voice-driven social media posts specific to your audience.
Voice Search as a Way Forward
Internet users are increasingly using voice search to find information and access the internet, and it's expected to rise in the coming years. That means that you'll need to incorporate voice search into your SEO strategy. In addition, we would be naive if we overlooked the rise of voice search in the SEO sector. If you want to optimize your brand's presence more, it's high time to stop doubting voice search and instead start integrating it.
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