The Importance of Your Website to Your Marketing Strategy

May 2, 2022

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Your website is the representation of the products or services that you offer. It's the place where most people will interact with you for business. So it only makes sense if you come forward, interact with your audience, and satisfy their thirst for their needs.

marketing

Even if you do offline marketing or activity, it will most likely send users to your website about purchasing the product, leveraging services, making bookings, or getting contact details.

When it comes to web designing, it consists of many variables like layout, content, graphic, search engine optimization, and conversion rate optimization.

Your website is a great marketing tool that offers several benefits.

In this digital marketing era, many businesses and brands have realized the importance of digital marketing and have started redesigning their websites. But let me be honest, this will not boost your rankings in search results, but it will surely increase the bounce rates.

Search Engine Optimization

Search engine optimization is about increasing your organic visibility on search engines, through which various on and off-site techniques can be achieved. Your site must be seen on search because roughly 93% of online activity starts on a search engine.

And with around 60% of searches taking place on a mobile, a responsive website is a no-brainer. 

Most websites nowadays will be built with responsiveness in mind, but there are many devices that they need to be compatible with, so it can be tricky to get right.

There are still many sites that aren't responsive, and it's frustrating when you have to use one on mobile.

Apart from being responsive, a web designer should consider other on-page optimization activities, such as improving the site's content, navigation, and technical areas.

Conversion Rate Optimization (CRO)

Web design leaves an impact on conversion. A better marketing strategy can lead to better optimization of the conversion rate. The website's look represents how reliable your website might be, which relates to its authority. That's why two areas should be considered - authority and simplicity.

Now, the design should be kept simple but with high functionality. 

You have to maintain the balance between simplicity and functionality. So none of the elements remain affected. Considering your website's conversion rate, you need to ensure your design is simple enough to satisfy UX but complex enough to meet CRO.

'User Experience (UX)

Whenever you plan to design a website and brand image, always keep users in mind. Make sure your website is user-friendly. Otherwise, you will not gain traffic.

As we know, the website's design has a massive impact on the UX for your visitors. Whenever you design a website, make sure users find it easy to navigate and click all links on your website, and ensure the website loading speed is fast. The website should be displayed correctly even if it's opened on the web browser.

If your website consists of large images, it will slow down your website. Thus, it will create a negative impact on UX.

Analytics

With a website, you constantly need to review it. There is no such thing as a perfect website. It will need to continually adapt, change, and be optimized to perform how you want it to.

It's essential to ensure that your website is set up so that you can effectively collect the data you require. With the potential of Google Analytics, a website designed with such an infrastructure can effectively record the necessary information. However, it does require customization to your tracking and some advanced techniques to ensure you can achieve the measurement you desire.

With analytics, you can easily measure the success of your new website and digital marketing strategy as a whole.

Branding

Users will not tell you the technical faults or drawbacks, but they can judge you based on web design. If they get any negative feelings about your website, it will affect your branding hopes.

This is why the website must evoke positive vibes among visitors who consider the website as a trusted source of information that adds value to your branding initiatives.

Whenever users land on your website, they will develop a perception of your brand and image. Therefore, make sure your site reflects your brand. If your web design doesn't strike users, it will create a wrong impression and affect your marketing brand.

Work With Us!

We have a team of experts who are ready to help you achieve your business goals. We'll take the time to learn about your business and understand your brand and objectives, so that we can design the best website for you.

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