The Future of Digital Marketing

March 18, 2022

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The Future of Digital marketing is even brighter nowadays. There is more market and consumer awareness. Businesses can use a wide range of smart tools to collect oceanic data and make in-depth analyses of targeted audiences. This is what the Future of Digital Marketing.

The Future of Digital Marketing

Customer retention

Customer retention is a metric that measures customer loyalty, or the ability for an organization to keep its customers over time.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Social media marketing involves active audience participation, it became a popular way of gathering attention. It's the most popular content medium for B2C marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping to understand how well you reach audiences. You can decide which types of interactions mean the most to you. That means the number of shares, comments, or total clicks to your websit so far.

Direct purchase may not be a goal for your social media marketing. Many brands use social media marketing to start dialogues with audiences nowadays. Especially common in brands that targest older audiences or offer products and services not appropriate for easy purchase. It depends on your company goals.

Lead generation

Lead generation is a process of gaining the interest of potential customers for increasing revenue. It is sometimes the most crucial part of many companies' sales. A lead is anyone who has shown interest in one’s company products or services and yet undecided or not ready to make a purchase for the meantime.

Customer lifetime value for digital marketing

Customer lifetime value is the worth of a customer's total business over the whole period of their relationship with the company. Increasing the value of your existing customer is a great way to drive growth. 

Learn more about Digital Marketing

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