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January 16, 2023
A/B Testing: What is it and Does it work?

If you have been long enough in marketing, you will understand that A/B Testing has been the go-to of most analytics. It is reported to have the highest Conversion Rate Optimization method among companies who use it in their planning and strategy.  But with the rise of Omnichannel marketing, A/B testing is fading, especially as […]

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