Thinking of the social media platforms you will utilize might give you a hard time because it is never easy. But to help you decide, we’ll provide you with some brief information about each social media platforms.
There are a lot of social media platforms you can choose from. However, the following nine sites can be a perfect starting point for your digital marketing journey. First, we’ll explore what makes each one unique, so you can decide which ones are best suited to your audience and needs.
Facebook is good for lead generation and can be a highly customized advertising platform to reach and target a particular audience. It’s also great for building relationships showcasing your company’s human side and turning visitors and leads into loyal followers and customers. Of course, other types of content work on Facebook, but the idea is to show a different side of your business.
If your business is about urgency, then Twitter is your channel. You can utilize this channel to reach out to netizens with important announcements, breaking news, and other messages that require immediateness. Twitter users are usually below the age of 50, and the content that works effectively is easy-to-understand textual content like a quotation, listicle, and how-to article. Of course, an image works better compared to video, but the text remains the best type of material for Twitter.
This channel is the choice of B2-B businesses, especially if their goal is to generate leads. Linkedin can help companies establish themselves as trusted leaders in their respective fields. In terms of demographics, it’s different from other social sites since its users are usually aged 30 to 49.
Since YouTube is visually driven, it provides people with an exciting vibe making it a compelling channel. It’s watched worldwide, and individuals post videos with hopes to go viral. The key to using YouTube effectively is to feature your business product or service in a way where people can’t forget about it. With millions of YouTube users, the opportunity is set very high. The Youtube community is very competitive nowadays, so make sure you have high-quality videos. Just remember that nobody is going to watch a boring video.
Instagram users are very engaged because the app is mobile-friendly, so this platform is excellent for introducing products and growing brand awareness. For example, 70% of Instagram users have spent time looking up a brand. With enticing photos and brief videos, IG allows you to promote your brand and product in an authentic and friendly way without the need for hardcore selling.
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