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All bakery needs is an exceptional product to gain a loyal following, but online marketing can dramatically increase your customer base for less than the cost of conventional advertising. Unfortunately, many small businesses do not understand how online marketing works, so follow the right strategies to ensure your valuable time isn't wasted.
It is crucial to understand the processes involved in marketing your bakery to attract more clients, which translates to increased sales.
If you are not using social media, you are losing business. Social media will help keep your fans for coming back again and again. For example, customers will often visit a bakery's social media profiles to see photos, read reviews, and research the good and evil in a business. Think of these platforms as gateways to your website.
A solid online presence is an excellent way for your bakery to connect with your customers and get instant feedback.
Using social media will help you build a loyal following for your business, find new customers and engage with your current ones. There are multiple user-friendly ways of promoting your company on social media platforms.
Here are the social media platforms to promote your bakery business and maintain a presence on one or two of the following platforms:
Facebook is still the biggest and the most popular social media platform for businesses today
It's an excellent tool for maintaining customer relationships, promoting new products, special events, marketing initiatives, customer service, and attracting new customers.
Creating a Facebook fan page for your bakery will give you a powerful advertising tool, but it will also help strengthen your brand image. When you start a Facebook page, ensure that your information is complete and up to date.
By doing this, your customers will find you and contact you quickly. You should set up your Facebook page as a business page, and you should have the following information:
- Telephone number
- Email address
- Opening hours
- Website address
- Special promotions
- Short description
- Long description
Just remember that people love pictures more than text. A customer cannot taste your product without buying it first, so the next best thing is to entice them with some high-quality photos. Pictures should showcase your bakery products and your expertise and services.
The only thing you will need is a good camera or smartphone and sufficient lighting so that your baked goods look delicious. You should always engage your audience and ensure you don't create a static page. Nothing is more irritating than following a Facebook page to find nothing new after the first couple of posts.
Post a maximum of two to three times per week to avoid inundating your audience.
Instagram is where bakeries shine
It focuses primarily on great visual content. It's the perfect vehicle for your other bakery photos. It will help you cross-promote content, spread your brand awareness, and promote unique content and events. Remember that visually attractive and professionally curated pictures or videos score best. You should post once or twice a day on Instagram.
Twitter is the best platform for short and quick messages
Use it for promotions, updates, customer relationships, and customer service. One of the best ways to get others to engage with your brand is to ask question.
Here are some ideas for content to post to Twitter:
- Positive brand news
- Employee recognition
- Promotional codes or coupons
- Short videos and images
- Job postings
Lastly, Optimize your Online Presence
You should also claim your listings in local directories such as Yelp, Foursquare, TripAdvisor, and other bakery review sites. These sites provide users with reviews and recommendations of top bakeries, restaurants, tourist destinations, shops, etc.
It's time to build your bakery online
KLB Solutions offers a variety of marketing strategies to help you reach your goals. In addition, we can help you boost your business through social media.