Consumers look for brands like yours online every day, no matter what industry you're in or what size your business is today. Search engines are one of the best ways to reach these potential customers.
Now that you know what SEO can mean for the growth of your small business, what's the first step you should take?
Small businesses struggle with SEO because their website isn't built with search. Your website might look good, but you can lose out on a significant amount of search traffic if it's not structured correctly.
When building your website, it's essential to create it with a solid website structure so search engines can properly crawl and index your web pages. If your website is already created, take time to look at it with fresh eyes and make sure it has a logical structure. Start at your homepage and see if you can logically find — and navigate to — all your important pages quickly and easily.
Be sure to clean up any broken (404) pages that don't work anymore. Such links are wrong because they waste "link equity. "That effectively means that votes (links) to your site aren't counted because they lead to a dead end.
It's also essential to make sure your website is mobile-friendly. A mobile-responsive website improves the user experience, contributing to your SEO ranking.
Keyword research is the second most important key to creating an effective SEO content strategy. First, you want to make sure your website ranks for people's search phrases. The higher your small business website ranks for relevant keywords and phrases, the more likely you will be discovered by relevant customers searching for your products, services, or relevant topics on the search engines.
The next step for search engine optimization is to ensure all of your primary landing pages are optimized for the keywords you discovered. In other words, you must optimize your titles, meta descriptions, and body content for each page. Every page on your website needs a unique meta description and title. It's also essential that your metadata description doesn't exceed the length when Google begins to truncate them in the search results and entices users to click through to your site.
Content is another essential leg that keeps your SEO still standing. You can climb up with good SEO and content marketing, but it must be consistent. You can't just publish a blog post every once in a while, and hope traffic pops up. It would help if you showed Google you have authority in an area by publishing consistent content around a precise range of related keywords and topics. Before embarking on an SEO campaign, it's essential to build out a calendar for at least six months worth of content.
Backlinks are another critical factor for SEO. Essentially, backlinks are other places that hyperlink back to your website. Within your website, you can leverage backlinks by hyperlinking back to a previous blog post or sharing links to specific products or services.
But the actual value of backlinks comes from outside sources. Local directories can be a great source of backlinks to your website—provided they're also reputable directories. Events are another great way to link back to your website.
Google My Business should be a focal point for any small business — especially if you want to maximize the power of search. It's effortless to set up your Google My Business page, and it can make a significant impact. As a small business, you should leverage every element of Google My Business pages to your advantage — images, videos, Q&A, reviews, and posts you publish.
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