How to Combine SEO and Social Media for Your Marketing Strategy

May 4, 2022

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SEO and social media marketing are both excellent, but when you combine them into one cohesive package, you get something much more potent than the sum of its parts.

SEO and social media

SEO is the process of getting traffic from search engines like Google by ranking high in search results when someone types in specific keywords related to your business. If you rank high enough, people will see what you have to offer and click through to your website, where they can convert into leads or sales.

SEO and social media marketing have a symbiotic relationship, with SEO feeding off of social signals and social media capitalizing upon SEO. The key to combining SEO with social media is thinking about it strategically.

Here are some ways you can integrate SEO and social media.

People Love Stories: Tell Yours

When sharing blog content via social media, use images to tell the story behind it. Your SEO strategy needs to be about storytelling because that's what draws readers in. The more engaging your posts, the higher your SEO will drive your posts up and, at the same time, increase social media engagement.

Answer Questions People are Asking on Social Media

When all you do is advertise, people tune out. However, when you answer their questions and do it thoughtfully, they check back with you often to learn more about how your products or services can help them.

Suppose someone asks a question on any social media platform, whether Facebook, Twitter, or Instagram, answer it there. You're driving traffic back to your site by showing them how valuable they are.

SEO Yourself Into Blogging Success

SEO uses keywords and key phrases in blog titles, meta tags and titles, and overall content. However, this is not just for search engines anymore. While SEO stands for Search Engine Optimization, the new SEO stands for Social Engagement Optimization.

SEO for SEO's sake is no longer an SEO strategy but a social media strategy. Build trust with your audience by making sure that your blog posts are SEO-friendly and valuable.

If people love what you're posting, they'll share it with their friends and family via Facebook, Twitter, Pinterest, or Instagram. Every site that allows content sharing gives you another opportunity to build more traffic back into your place.

Conduct Keyword Research and Use the Right Words

We're not just talking about SEO when we talk about search optimization. Social media SEO is also a big deal, and you'll want to make sure that the keywords you're using on social media networks are related to your SEO strategy. This goes hand in hand with your content strategy because it's not about how much you share but what you share.

Your content on social channels plays a massive role in SEO and social media marketing strategies. But, if it's not optimized for SEO or creating engagement with your target audience, then what good does it do? Creating compelling content isn't easy, but it's necessary if you want people to click through to your site and convert into customers.

Take Advantage of Link Building

SEO and social media go hand in hand in building links. You want to make sure you're creating content that people will link to and share on their websites, where they can rank well for SEO purposes. At the same time, you want to be careful not to over-optimize links or rely solely on links from other sites, as Google doesn't like that.

By combining SEO and social media, you're taking advantage of the best of both worlds. SEO can bring new traffic to your site, and social media marketing can convert that traffic into sales if the SEO is done correctly.

Find Out What Do Your Customers Think About You

Social media is about more than sharing content. It's also a great way to find out what people think about your company and its products or services and make sure they like it. So whatever communication you do on social networks should have the goal of building brand awareness rather than just selling something.

Once users have been exposed to your brand, SEO will do its job by helping those visitors navigate back to your website, where a percentage of them will become leads or customers. Social media marketing works well in conjunction with SEO by building awareness for your brand.

The more people see your name on social media platforms, the more likely they'll click through and find out what you have to offer them. It means spending time sharing unique content on multiple media and taking advantage of SEO on these platforms to make sure the content you share gets found.

Social media will help you build brand awareness and engagement.

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