Paid traffic

Paid Traffic vs. Organic Traffic: Which is Better for Your Site?

November 11, 2022CategoriesTags

Paid traffic vs. organic traffic. Creating hands-on experiences for clients appears to go against the grain in the digital era. However, since more and more business is conducted online, experiential marketing is becoming increasingly crucial.

Here are a few of the primary advantages of this unique marketing method.

Paid traffic and organic traffic are both effective

It would not be acquiring such popularity if it did not. The simple reality is that experience marketing produces outcomes. 

According to an EventTrack poll, 74% of participants had a more favorable brand view after attending an event, and 65% purchased the product or service offered. As many as 70% of event attendees become repeat consumers, implying a high rate of return for organizations engaging in experiential marketing.

Paid traffic and organic traffic provides customers with a new method to interact with a brand

Experiential marketing creates genuine brand recognition by utilizing non-traditional marketing approaches. In essence, it is intriguing, which attracts attention and aids in the recall of the brand. 

Consumers are urged to learn about a company through their senses through experiences. These tactile encounters may help individuals build stronger relationships with items by allowing them to interact with a brand in a real way and form a favorable view of it.

It appeals to new media usage patterns. 

Social media has become a cornerstone in all types of marketing, but experiential marketing has elevated it to a new level of potency. Experiences capitalize on how people use social media by encouraging users to record and share visual information with their networks, increasing a campaign's reach. 

People's propensity to snap and publish images essentially gives marketers a chance to get free grassroots marketing while engaging customers.

It allows individuals to interact with a brand. 

People must interact with a brand before they can form favorable associations with it. Brand experiences are often enjoyable, one-of-a-kind, and unforgettable; they give individuals engaging encounters. 

Every engagement with a business builds or destroys loyalty, and experiential marketing allows a brand to portray its best side to consumers, developing bonds with them and fueling belief. 

Orange can assist your brand in navigating and reaping the rewards of experience marketing. Get in contact with us right now to learn more.

Get in touch with us!

Learn from the professionals at KLB Solutions. Subscribe to our newsletters to learn more about experiential marketing! . Schedule a FREE call with us today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Blogs
September 21, 2023
The Digital Marketing Agency's Guide to Social Media Management

In today's fast-paced digital marketing age, harnessing the power of social media is no longer optional for businesses—it's essential. As the digital marketing landscape evolves, so do the demands and expectations of the average social media user. This is where digital marketing agencies step in, and this guide is designed to help them provide optimal […]

Read More
September 19, 2023
Why Your Business Can't Thrive Without Effective Analysis

In today's fast-paced business landscape, having a product or service that addresses the market's needs is just half the battle. To maintain an edge and remain relevant, businesses must consistently re-evaluate their operations, finances, and strategies. At the heart of this constant evolution is the imperative of effective analysis. Let's dive into why effective analysis […]

Read More
September 14, 2023
The 4-Step Guide to Leveraging Market Research Effectively

Understanding your market is fundamental for any business. If you're not taking advantage of market research, you might be missing out on invaluable insights that can drive your business forward. This guide will walk you through four steps to help you leverage market research effectively. 1. Define Your Objectives Before diving into the details of […]

Read More

Get Started Today

We turn your vision into a reality.
Get a Free Quote
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram