Paid Facebook Ads: The New Digital Marketing Strategy

November 17, 2022CategoriesTags

Using paid Facebook advertisements as part of your digital marketing plan is beneficial. It has grown to be one of the most popular advertising channels among digital marketing pros and is also gaining popularity among new users.

Thousands of businesses advertise on Facebook every day. It may be a challenging market unless you know what you're doing. To be successful in this field and make the most of your advertising budget, you must first identify what Facebook ads are. Continue reading to find out more.

What are Facebook Ads?

Facebook advertisements are sponsored communications placed on Facebook by companies. The term "paid" is critical to this definition since anyone may post on their Facebook page for free—but you never know who will view your message. 

A sponsored ad allows you to target a specific demographic, and you can be as exact or as broad as you like. But first, sort out your audience through ad targeting.

Ads Targeting Strategy

Ad targeting is a type of advertising in which adverts are put in specified regions of the screen to maximize exposure and "clickability" or to provide tailor-made ads depending on the user's previous actions and preferences. 

Targeted advertising is designed to reach specific consumers based on demographics, psychographics, behavior, and other second-order activities gleaned from data exhaust generated by users themselves.

Four Categories of Facebook Ad Targeting

Ad Targeting may be relatively straightforward once you know and understand your target audience. You may direct your sponsored adverts based on four broad categories: behavior, demographics, location, and interests. 

  • Behaviors are actions taken on or off Facebook that reveal which device is being used, travel preferences, and purchase intent. User behavior derives from Facebook and offline activity from trustworthy third-party suppliers. 
  • Demographics allow you to target Facebook advertising to people based on the information they disclose on their social media profile, such as gender, age, relationship status, job type, and education. 
  • Location will allow you to contact individuals in specific places by nation, state, city, and zip code. You may also choose to omit particular areas.
  • Interests are detected based on material uploaded to the user's timeline, pages liked or clicked on, and keywords linked with the couriers they want or applications they use. 

How to use Facebook Ads Properly

Custom Audience

Some visits are worth more than others. You may utilize Facebook to discover which people are more likely to convert into leads or customers. You will need to include a little piece of code on your website. You will then be able to target Facebook advertising to visitors to your website depending on characteristics such as: 

  • Frequency - The number of times a visitor accesses a page or does something. 
  • Dynamic Dates - Allows you to target users who have visited your site on a specific date range. 
  • Aggregated Values - Allows you to target adverts to people who have spent a significant amount of time on a specific page or collection of pages. 
  • Device Inclusion or Exclusion - Able to add or exclude devices

Placement of paid Facebook Ads

The placement of your Facebook advertising may make or break your digital marketing plan. 

  • Right-hand column ads are less expensive but perform poorly. 
  • Mobile Newsfeed - Excellent for app installations but challenging for website conversion. 
  • Newsfeed - Excellent location for increased engagement and conversion. 
  • Your landing page, like any other digital marketing plan, must be consistent with the text and style of your Facebook ad.


When done correctly, Facebook advertising may be compelling. Investigate your target audience, test your adverts, and track the outcomes. Expand your marketing efforts to attract additional Facebook users after establishing the winning mix that provides the best return on investment. 
Contact a digital marketing specialist at KLB Solutions if your company needs assistance with social media management, Facebook advertising and more, we can help you reach your target audience on any platform. We can assist!

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