Advertise to build awareness of their brand among a larger audience. The best places to spend money on digital advertising are Google & Facebook. That is the most effective places to advertise.
With digital advertising, a local business is visible online, but they are visible to the right people online. In addition, platforms such as Facebook and Google allow for advanced targeting, which puts a local business ahead of consumers who are more likely to convert into a sale.
Google, the world’s largest network, is the most efficient way to tell people about your brand. The two main reasons are reach and flexibility.
Reach: Consumers use Google every day to look for local businesses, resulting in approximately 3.5 billion Google searches.
In this day and age, or computer age, people no longer rely on TV commercials or radio ads. Instead, they are primarily relying on Google.
Google’s network capabilities allow your business to get instant visibility from users looking for your services.
Flexibility: Advertisers can test what works and what doesn’t work for their business. So spend a bit, wait to see how your campaign is performing, and then reinvest in larger budgets for greater prospect reach to advertise.
Facebook is one of the leading forces dominating modern-day society. Check your Facebook every day, multiple times a day and so do potential customers. Therefore, the benefits of advertising on Facebook can be summarized in 2 words: Audience and Targeting.
Choose your Audience: Facebook is the fastest evolving marketing platform and communication channel. The audience on this social network includes 2.38 billion monthly active users (MAUs) on average, increasing 8% MAUs year-over-year.
Those statistics are too big to ignore, and as a local business, you need to understand that Facebook is an intersection where you can find customers. If this hasn’t convinced you yet, let’s talk about how often social media is used.
Use the Powerful Facebook Ad Targeting Strategy: Firstly, how does Facebook Ad targeting work?
You can target a specific audience on Facebook with many different ad formats and ad targeting parameters. This is every marketer’s dream, so get creative!
Facebook ad targeting allows you to focus on users so microscopically that you can become a bit of a digital stalker. You will be able to target users by their interests, life events, behaviors, age, gender, location, and anything else that their Facebook profile may reveal about them.
That Facebook algorithm has allowed massive changes to the local advertising landscape and is now one of the best environments for businesses to get the word out about themselves.
You have a short period to make your impression, so use it wisely!
Most office worker receives or sends a hundred emails each day. For a company that has 5 or 10 staff, that adds up to around 500 or 600 outgoing emails each day. These are a tremendous opportunity of promoting your brand.
Promoting a business is about getting the offer in front of potential customers. Easiest way to achieve this is look for existing audiences majority potential customers and place your offer in front of them.
In some instances, it can be done by advertising. However it's also not a bad idea to partner with non-competing business marketing to the same people as you are. Joint ventures are perfect strategy for getting more customers fast.
To find out more about how we can help grow your business, KLB Solutions create custom solutions based on your individual business goals and challenges.
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