Digital Marketing 5 Most Common Held Misconceptions

We used flyers, radio ads, and billboards to spread our brand 20 years ago. Websites, social media, and Google Ads now hold the upper hand.

Digital marketing has proven to be one of the best marketing tools available, particularly regarding return on investment (ROI). Radio and print advertisements are still relevant and can produce results. However, since digital marketing is still a relatively new type of marketing, there are numerous misconceptions and myths regarding its nature and function.

Some of the most common misconceptions we've heard include the following:

1. A Website Is All You Need

A website for your company is a great tool, especially since it gives customers easy access to information! However, more than having a website alone is required.

You must satisfy Google and improve your search engine ranking over time by:

• Optimize your website (SEO).
• Do some research on keywords and strategically use them in your content.
• Update your content regularly, at least every quarter.

You can also invest in the following to boost your online presence:

• Paid advertisements (also known as PPC).
• Ads and a presence on social media.

A lot of things go into an online presence. Without it, people will likely completely miss your website and choose a competitor who has invested in digital marketing. So, while having a website is an excellent first step in establishing your online presence, more is needed to differentiate yourself from your rivals.

2. My Industry Could Be A Better Fit For Social Media

We grasp it; Social media is difficult to comprehend because of its constant change. But on the other hand, millions of people use a variety of social media platforms like Facebook, Instagram, LinkedIn, and Pinterest, which means that there are a lot of opportunities to reach new audiences.

When looking for information about your company, potential customers frequently begin their search on social media first. In 2023, maintaining an online presence is essential. If you have a lot of photos or videos from your business that you want to share, Facebook and Instagram are an excellent place to start. Reviews, likes, and shares from customers can get you views from people you might not have reached otherwise.

The best thing you can do after creating these accounts is spend money on social media ads to reach even more residents and businesses.

3. Digital Marketing Is Only For Large Corporations

We've seen one-individual organizations explode on TikTok and completely change people. Digital marketing is appropriate for all businesses, regardless of their size. Why not make use of every tool at your disposal to accomplish that? Digital marketing can benefit you even if you have little money set aside for marketing; Start small and watch your business flourish!

4. The Number Of Users On The Internet Needs To Be More Significant For Digital Marketing To Be Effective

It may appear daunting that millions of people are constantly online. So how do you reach your intended audience with so many people online?

Digital marketing is made to precisely target people who are most likely to buy your products or services, down to where they live and what they like to do! On the other hand, flyers, billboards, and radio spots reach many people, even those who aren't interested.

By focusing on promising prospects who have the potential to lead to business deals, digital marketing gives you the most value for your money. 

5. SEO Is Irrelevant In 2023

SEO, or search engine optimization, makes your website's content more visible to search engines like Google users. SEO is essential because Google accounts for over 95% of all searches! Therefore, you should appear organically near the top of a search when someone is looking for relevant information about your company. This can only be accomplished through effective SEO. An optimized website works with display ads, Google Ads, and other programs.

Considering all the options available to you and your company can be stressful because marketing constantly evolves. Thankfully, you don't have to deal with everything on your own. Instead, you can access expert digital marketing knowledge by hiring a local digital marketing company like Flypaper.

Conclusion

We offer complimentary consultations because we understand that making any financial investment is significant for your company. We want to guarantee that Our businesses are a good fit and that you are ready to invest in digital marketing.

Contact KLB Solutions to learn more about how we can provide you with more high-quality leads!