Every business uses social media platforms to promote its products and services. Social media help businesses to connect with potential customers through unique and interesting content. For small businesses, this is a tool to boost their reach and broaden their audience without having to pay for promotions.
Hashtags have evolved over the past years and their popularity has insanely increased. It is not only used to effectively communicate but to increase the discoverability of business content on social media platforms.
In business marketing, hashtags are widely used on platforms such as Twitter, Instagram and Facebook. These are essentially keywords used to organize content on social media platforms, boost a brand or business awareness, and tap into trends and social movements.
Even with the widespread utilization of hashtags many businesses are still unsure of the purpose it can serve them. Here, we give you some advantages of using hashtags for your business:
Hashtags can help businesses reach new audiences and increase opportunities to connect. But if used incorrectly, it can be an effort that was put to waste. It can be very tempting to use too many hashtags in your content, believing it can make your content easier to discover. But the visibility of your business content isn’t always better. If you are using too-popular hashtags, that don’t even relate to your business, won’t help you ‘connect’ with your targeted clients.
Another thing about misusing a hashtag is that people can be too creative in making one. While there are no strict rules in conceptualizing one, it is best suggested not to use long hashtags. Simple, short, easy, and relatable to content tags are more remembered and used by followers or customers.
Knowing what are the things you should avoid doing with hashtags, the next question is how to implement the hashtagging. Here are some ways in creating an effective hashtag that connects:
This first step is the most important but sadly underperformed part of content marketing. The goal of every business is to build connections and relationships with clients through your content. It is a part of your content marketing. Before using a hashtag, we recommend you do some homework and research your ideal client's needs and activities. If you will use popular hashtags, make sure to understand their context and usage correctly. And if you’re creating your own, do some research to check if it is already being used or not.
The goal here is to keep things relevant. Try to focus on tags that are relevant to your content. Start by categorizing and making a set of interchangeable hashtags in each category. Do not copy and paste the same words to avoid being shadow banned on social media, especially on Instagram.
Visual hashtags are the use of things that people can see in your post/content. Visual, from the word itself, tells the audience that when the content shows up in their feed, the hashtag you used basically makes sense.
Aside from using hashtags for your content, it is best to search the words you use and interact with people who are using them. Examples are #Bakersofinstagram #weddingphotographers and etc. Reaching out will lead to conversations with your target audience, and from there you can start building a community of users who are highly engaged with your business.
Hashtags are the perfect complement to every business marketing strategy. If used correctly, it will help small and starting businesses increase their chance to be discovered by a new and wider audience. Although there are some catches in creating and using one, experimenting is always welcome until you find the best hashtag for your business. By monitoring your analytics, it can help you identify which ones are successful in generating engagements and expanding your audiences.
If you have a business and struggle to utilize hashtags to boost your content, you can have the option of outsourcing a team that makes this work done for you.
Here at KLB Solutions, we turn your business vision into a reality. We specialize in Digital Marketing and have a team of experts that can help deliver your business goals.
Get started today! Schedule a call for a free quote at: www.klbsolutionsllc.com
In a world where customers are flooded with information, standing out can be a Herculean task. Push notifications are a formidable weapon in your marketing arsenal, but only if used correctly. A compelling notification can elevate user engagement, increase conversion rates, and foster brand loyalty. Below is a step-by-step guide to crafting push notifications that […]
In a digital world teeming with stimuli, standing out at first glance is no longer just beneficial, it’s vital. A landing page, akin to a digital handshake, often forms the first impression of your brand. It can either cement a positive image in the minds of visitors or can quickly lead them to click away. […]
Affiliate Marketing is a constantly evolving field that necessitates adaptability and knowledge of current trends to navigate successfully. It's a digital arena where marketers can increase their revenues by promoting third-party products or services and earning commissions for the generated sales or leads. Here, we will explore the latest trends and best practices that can […]
Typical response time is within the hour.
I will be back soon
Just left us a star review
My experience with Kia'a Barretto has been fantastic. He is extremely creative and has amazing communication skills. He gets the job done above and beyond and I would recommend him anytime!
William has worked with me to make my machines run faster. His suggestions for website promotion and design have been super helpful to say the least.
Kiai Barretto, who is the owner of KLB Solutions, worked for me for about 5 years as the sole IT person in my Hawaiian Tour company. He built the site out to be about 12,000 pages and represented over 400 vendors and over 1500 separate tours. At the time it was the largest and most comprehensive tour company website in the state of Hawaii. He was responsible not only for the build-out of the site but all the maintenance and everything that entailed. He was always available and never disappointed. The most impressive thing about Kiai to me was that whatever I would dream up for the site, he was able to make it happen. He is extremely bright and capable, and he never let me down. Tom Barefoot
KLB Gave my business the the necessary tools to succeed!!! Great experience! A++++
Thank you for always being so helpful friendly. You make it easy tk do business with and i will always reccommend you!
The team at KLB Solutions really listens to what their clients are looking for and what functions they need for their business. They work hard to get the job done right and make sure we are satisfied with the results and performance. If you want a team that knows the business, tech space, can give you quality, efficient work without padding the bill, AND REALLY HEARS WHAT YOU WANT I highly recommend giving them a try! You won't be disappointed!
My company ROI Marketing Firm uses KLB Solutions, LLC and could not be happier. Their services have made us more automated, increased our ROI's, and allowed us to free up more time in the work week to work ON our business instead of IN our business! I HIGHLY recommend their services to anyone looking to increase your client list without sacrificing the quality of your services. Adding KLB to the team will be one of the best decisions you can make for your company!
