Marketing graphic design tips

Marketing Graphic Design Tips for Non-Designers

August 11, 2021CategoriesTags

With more and more companies taking their business online, marketers have learned that visual content will always be more engaging and impactful than any text-based content. This has led to more people, even those less experienced, to take on graphic design tasks. And with the advent of DIY graphic design tools (Canva, Visme, Fotojet, etc), anyone can do it.

Of course, like any other skill, graphic design takes a lot of time, effort, and practice--regardless of the tools used. Good design doesn’t just happen out of nowhere. They’re almost always meticulously thought-out, paced, and planned. Line, shape, form, texture, balance, and the rule of thirds are all basic elements that come together to form the design. Here are the graphic design principles you should master to improve your visual content:

Color

Color is a major element in graphic design. We see it all around us. It has the power to communicate meaning without words. Red is associated with love, passion and energy. Blue is calm and serene. Graphic designers use color to draw out certain emotions from the viewers and make their design more impactful.

Typography

Typography is important in graphic design because words make up most of human communication. Simply put, typography is the appearance and style of texts. We give different style and appearance to texts in the same manner we apply intonation to give emphasis to some words over others when we talk. 

Layout & Composition

The layout and composition of a design is how the contents are arranged. Certain principles like hierarchy and alignment between images or texts gives structure to the overall design. This also means that no matter how good the individual contents are, bad layout and composition can still break the overall design.

Images

Images are usually used in graphic design to draw people’s attention. Compelling design uses unique images that people can connect with.

Branding & Identity

Branding and identity are the visual elements of a company. It’s how a company uses design elements such as color, logo or typography to distinguish themselves from other companies. It’s important to stay as consistent as possible to the brand’s visual elements as this makes it more likely for customers to remember the company.

White Space

White space, or negative space, is the space between the contents or elements of a design. People don’t want to be bombarded with information so white space allows the viewer to pause and take in information. It also doesn’t have to be white — it can be any color or even a pattern or a background image.

Final Words

However you decide to create your visual content, it is important to follow these design principles as guidelines. It takes a lot to learn good graphic design, and may even take longer to find your own style. When you’re starting out, there is no shortage of learning resources on the internet. Additionally, you can always learn from other designs made by more experienced graphic designers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Blogs
November 30, 2023
Crafting Push Notifications That Engage and Convert: A Step-by-Step Guide

In a world where customers are flooded with information, standing out can be a Herculean task. Push notifications are a formidable weapon in your marketing arsenal, but only if used correctly. A compelling notification can elevate user engagement, increase conversion rates, and foster brand loyalty. Below is a step-by-step guide to crafting push notifications that […]

Read More
November 30, 2023
Designing Effective Landing Pages: Unleashing the Power of First Impressions

In a digital world teeming with stimuli, standing out at first glance is no longer just beneficial, it’s vital. A landing page, akin to a digital handshake, often forms the first impression of your brand. It can either cement a positive image in the minds of visitors or can quickly lead them to click away. […]

Read More
November 27, 2023
Navigating the Affiliate Marketing Landscape: Latest Trends and Best Practices

Affiliate Marketing is a constantly evolving field that necessitates adaptability and knowledge of current trends to navigate successfully. It's a digital arena where marketers can increase their revenues by promoting third-party products or services and earning commissions for the generated sales or leads. Here, we will explore the latest trends and best practices that can […]

Read More

Get Started Today

We turn your vision into a reality.
Get a Free Quote

Ask us a Quick Question

Typical response time is within the hour.

I will be back soon

Ask a Quick Question

Get a quote
Hey, free to ask a quick question
Ask a Question
chat
Elizabeth K
Elizabeth K

Just left us a 5 star review

google
Elizabeth K
June 18, 2022
google
Orion Cruz
February 7, 2022
google
Sandra Lee
February 7, 2022

My experience with Kia'a Barretto has been fantastic. He is extremely creative and has amazing communication skills. He gets the job done above and beyond and I would recommend him anytime!

google
Michael Barretto
February 6, 2022

William has worked with me to make my machines run faster. His suggestions for website promotion and design have been super helpful to say the least.

google
Justice Mundy
February 6, 2022

Great friendly service!!

facebook
Tom Barefoot
recommends
February 5, 2022

Kiai Barretto, who is the owner of KLB Solutions, worked for me for about 5 years as the sole IT person in my Hawaiian Tour company. He built the site out to be about 12,000 pages and represented over 400 vendors and over 1500 separate tours. At the time it was the largest and most comprehensive tour company website in the state of Hawaii. He was responsible not only for the build-out of the site but all the maintenance and everything that entailed. He was always available and never disappointed. The most impressive thing about Kiai to me was that whatever I would dream up for the site, he was able to make it happen. He is extremely bright and capable, and he never let me down. Tom Barefoot

facebook
Jeff Kline
recommends
February 5, 2022

Great company and results.

google
Rick Wood
February 5, 2022

KLB Gave my business the the necessary tools to succeed!!! Great experience! A++++

facebook
Danielle Amundson Phetteplace
recommends
February 5, 2022

Thank you for always being so helpful friendly. You make it easy tk do business with and i will always reccommend you!

facebook
Kaiulani Barretto Martin
recommends
January 15, 2021

The team at KLB Solutions really listens to what their clients are looking for and what functions they need for their business. They work hard to get the job done right and make sure we are satisfied with the results and performance. If you want a team that knows the business, tech space, can give you quality, efficient work without padding the bill, AND REALLY HEARS WHAT YOU WANT I highly recommend giving them a try! You won't be disappointed!

facebook
Zack Williams
recommends
December 21, 2020

My company ROI Marketing Firm uses KLB Solutions, LLC and could not be happier. Their services have made us more automated, increased our ROI's, and allowed us to free up more time in the work week to work ON our business instead of IN our business! I HIGHLY recommend their services to anyone looking to increase your client list without sacrificing the quality of your services. Adding KLB to the team will be one of the best decisions you can make for your company!

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram