Business Plan

Making a Strong 3-5 Year Business Plan Through Strategic Business Planning

May 18, 2023CategoriesTags

Business owners must engage in strategic business planning to keep their firms successful and competitive. You can get there with a three-to five-year business plan. 

Absence of a plan, failure is planned. With a carefully thought-out company plan, you can provide your clients with more outcomes. Instead of merely being busy, you want to be productive. Investors can learn where you are now, where you want to go, and how you'll get there from your three- to five-year business plan. 

Our number one advice for beginning a business plan is to use bullets and subheads to outline your subjects and ideas when writing your business plan. If you break up the content, it will be easier for readers to follow your ideas and objectives. A mission and vision statement, a SWOT analysis, and KPIs should all be included.

Include An Executive Summary At The Top Of Your Business Strategy

Your executive summary should come first. The purpose of the executive summary is to provide readers with a high-level overview of your three- to  five-year business plan. Throughout the remainder of the project, you'll elaborate on the essential ideas in the executive summary. 

Although the executive summary will appear at the beginning of the business plan, it should be written last. This increases your chances of introducing the remainder of the plan's most important ideas and guarantees that the summary is brief and to the point. 

State Your Company's Mission. 

A mission statement briefly explains your company's primary goals and what you expect to accomplish. Just a few sentences to make it brief. A mission statement will take some time to develop despite its briefness. 

Explicitly state your company's purpose, who it serves, what it is all about, and where you see it going in the future. Your vision should be thoroughly captured and communicated in the mission statement. 

Perform A SWOT Evaluation

SWOT refers to 

  • Strengths 
  • Weaknesses 
  • Opportunities 
  • Threats 

Examine your team's leaders and your business objectively. What a terrific job you are doing! What could use some tweaking? List the market possibilities you perceive and any threats that can prevent you from taking advantage of those opportunities. 

List Your Strategic Goals On The Business Plan 

Ambitious goals have their place. However, include a list of your particular, doable, and measurable goals in a strategic business plan. A goal might require multiple distinct actions, a shifting budget, or staff resources. You must also describe the smaller goals and action plans necessary to attain the larger goals you expect to accomplish over time. 

Define Your KPIs

Strategic strategies require measurable objectives. Your key performance indicators (KPIs) can assist you in expressing how you'll gauge your success. To effectively communicate KPIs to your readers, start with the outcome you want to attain and work backward from there. 


Creating a strong business plan involves careful strategic business planning. However, the value of a clear and comprehensive plan must be balanced, as it guides the activities within your organization and gives potential investors a clear picture of your current standing and future aspirations.

Overall, a well-structured 3-5 year business plan drives your business toward success and communicates a compelling story of your company's future to stakeholders.

KLB Solutions LLC works with business owners to create strategic business plans and organizational strategies to achieve long-term goals. Our team is dedicated to providing top-notch consultation services tailored to each client's unique needs. 

If you want to learn more about how KLB Solutions LLC can help your business succeed, please don't hesitate to contact us for a free consultation. We look forward to hearing from you.

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