3 Tips on How to Introduce a New Product on Social Media

When planning a product launch on social media you need to have a clear and consistent advertising strategy across all of your brand's platforms. This procedure is typically started by media buying companies developing a campaign idea or theme. But how can you sell your launch on organic social media once you've settled on your campaign subject and channel breakdown? 

When launching a product on organic social media, you should target your brand's audience using a three-tiered channeled approach.

Learn how to use natural social strategies to guide your audience through awareness, contemplation, and decision-making phases in this blog post. 

1. Awareness: When someone learns about the debut of your product 

A teaser campaign is integral to raising awareness among your target audience. Therefore, a teaser campaign should be implemented throughout social networks and all other marketing channels (email, website, PR, etc.) to develop a comprehensive campaign that engages people across platforms. Here are a few suggestions for launching a teaser campaign on organic social: 

• Instagram Stories that are interactive (use IG-native features like the countdown, polls, quizzes, and question boxes to drive more engagement) 
• Hinting at the upcoming product in TikTok/Reels 
• Add campaign teaser material to the bios on your social media profiles. 
• Prepare a grid takeover on Instagram. 
• Choose a hashtag for the campaign. 

2. Take Into Account: Whenever someone expresses interest in your new product 

It's time to switch from the teaser phase to the product launch to generate consideration now that your followers know about your product launch. On all of your brand's active social media channels, share tales and organic postings about the introduction of your product. Here are some instances of ways to broaden your reach: 

• Promote the launch post to your appropriate audience on Instagram. 
• Collaborate with influencers who will publish content on launch day and for a few weeks afterward. 
• Highlight a product launch narrative on Instagram. 
• Utilize your teaser campaign's branded hashtag across all channels and the influencers you work with. 

3. Drive to Purchase: The last stage is the decision to buy your new product.

Hold a cross-platform giveaway to continue encouraging customers to buy after the first product launch. Boost the audience and provide consumers with various winning opportunities across at least two platforms (Instagram and TikTok often work well). 

Conclusion 

We recognize that introducing a new product can be complicated. 

However, advertising your launch on social media doesn't have to be complicated. 

And if you've done it once, repeating the procedure is a lot simpler. Rocking your launches becomes second nature once you start measuring your results and have tools like Sprout to keep your data and assets organized. 

Utilize KLB Solutions to stay on top of your next product launch or social media promotion. So plan your appointment right away!