Instagram and pinterest: Two platform approach to marketing

Instagram and Pinterest: Two-Platform Approach to Marketing

November 4, 2022CategoriesTags

Do you feel you are heavily focusing your marketing only on one platform like Instagram? Do you want to level up your marketing efforts to add to your business growth? This is an excellent time to take a step back and integrate other social media platforms to generate a high impact on your business.

In this article, we will share tips for achieving your business marketing results using two prominent platforms: Instagram and Pinterest. But before anything else, let's look at what the numbers say about these two regarding digital marketing.

Statistics of Instagram and Pinterest

As business owners, it's undeniable that Instagram is a go-to platform that helps you grow your online community. As a result, Instagram has become more popular among small business owners than Facebook

On the other hand, Pinterest is commonly mistaken for a social platform. Pinterest is technically a visual search engine that provides users with image results that leads them to variety and better content. 

The statistics of these two platforms show that: 

Instagram

  • has an average of 63% user logins on the app daily
  • An estimate of 29 minutes is being spent on the app daily
  • And there are, on average, 200 million Instagram users visiting at least one business profile daily.

Pinterest

  • has incredible 450 million users despite not having a social platform
  • users spent at least 14 minutes daily on Pinterest
  • 89% of users get their inspiration purchases on Pinterest 
  • and 85% of Pinterest users have bought products from their pins saved or seen from Pinterest brands.

Looking at the Instagram statistics, it's no doubt that the number of users visiting business profiles can already convince you to take a serious approach on Instagram. While Pinterest statistics suggest that the highlight of Pinterest is the purchase intent of visitors and the significant percentage of users who buy based on the pins and visuals they saw.

Understanding Two Platform Approach with Instagram and Pinterest

Combined with influence and positive statistics that help businesses, the two-platform approach is a very straightforward strategy that utilizes the strengths and identifies the prominent role of the two platforms. The position is greatly influenced by stability. 

In the case of Instagram and Pinterest, Instagram's primary role focuses on converting users through engaging and direct messaging and interactive content. At the same time, Pinterest shall do the work on keyword optimization and A/B testing through the pins and visuals, which will lead customers to your website's landing pages.

One significant advantage of using the two-platform approach is that your marketing does not rely on only one platform. But instead, you enhance your business discoverability and drive and convert your visitors into paying customers. 

Key Takeaways

Instagram and Pinterest are effective platforms to boost your marketing efforts and grow your business. First, do some research on your customers. See if most of your customers or prospects are on these platforms, and don't hesitate to join and expand your business presence. As the famous quote says: "Two is better than one." Don't rely only on one; try two platform approaches for your business.
If you find it challenging to start and implement your social media and digital strategies, KLB Solutions can be the answer to your marketing needs! We'd love to get into a discussion with you. Contact us at info@klbsolutionsllc.com or (808) 634-2015 to schedule a strategy call!

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