An organization's marketing department must work diligently to keep its product and service offerings fresh and innovative. However, success is filled with unpredictable challenges that must be confounded. Whether your business size is and you are looking to grow your marketing presence—there can be many challenges standing in your way. These challenges are often not […]
It can be tough to capture the audience's attention, especially with many competitors in the industry. And small businesses struggle to compete due to limited or lack of resources and funds. But in the online world there are plenty of options to boost your business marketing game without even paying a penny!
This article is to help small businesses build their brand presence and following. Read on to learn our five marketing tips to get started.
SEO is Key!
Google Ads may be a good factor in making your business visible, but you may opt not to use it. Instead, your best friend will be SEO! SEO helps you rank higher in search results. So, when you use SEO, you can rank higher, making people discover you. There are various ways to conduct SEO online. But let's discuss the first two critical SEOs that help businesses effectively.
- Local SEO. Local SEO targets specific geographical areas and uses free platforms like Google My Business to manage online presence across respective search engines. So what’s the big deal appearing in Local searches? Here are two main reasons:
- Customers use search engines to find local information
- Customers are most likely to buy from a local search.
- Traditional SEO. Compared to local SEO, traditional SEO is for businesses that would like to expand their reach and ranking in organic searches. Traditional SEO is gaining importance with the rise of eCommerce. It is about optimizing websites, product listings, and content to improve business discoverability. It also uses title tags, meta descriptions, ALT text for images, and keyword research that help boost marketing efforts.
Use Social Media
Social media provide small businesses with tremendous opportunities to grow their business. It's a platform that connects users to the world and is where people constantly interact and share. Aside from its vast and effective platform, social media allows small businesses to build their profile without paying for ads or hiring influencers.
Accessible business profiles are available and even specifically target audiences, and you can start creating content in your niche. When people perceive your postings as valuable and entertaining rather than just prominent promotions, you will get organic followers who may ultimately become customers.
Boost Your Email Marketing
Email marketing is gaining popularity in the digital marketing arena. How? Email marketing is a very versatile tool every small business should utilize. While it’s not free, it is highly customizable and affordable. Using email marketing helps companies deliver relevant emails that add value to customers at a lesser price than other marketing tools.
Blogs are an effective tool for building brand authority and credibility. Although they take longer to produce results, it doesn't change the fact that these are excellent, and it gives more reason for search engines to display your website on result pages. If your website gets higher searches, the more people will discover you, and the better the chances will convert these customers into paying ones.
Join Forums and Communities
Online forums are an excellent way to expand your business network since it is where people exchange ideas and interact with other business people. First, choose a forum that reflects your business niche and where you can best meet prospective customers. Then, ensure you participate in their discussion and contribute suggestions and opinions.
The good thing with forums and communities is that they allow you to promote your business but ensure you are not violating any rules and promoting your company in appropriate contexts. If done correctly, this is an excellent way to network with potential customers, build relationships, and introduce your business at the right time.
Word of mouth is one of the most trustworthy techniques to recruit loyal consumers. Brand awareness develops tremendously when consumers start talking positively about your company to their peers. These marketing methods adhere to that simple premise while adapting it to today's digital age in which individuals check their email, social networking applications, and Google daily.
You can do much to advertise your business for free on the internet. Of course, some of these approaches will take time to produce results, but when they do, you can be confident that the leads they create are genuine prospects looking to purchase.
What are your thoughts about this article? Or do you have any ideas on low-cost marketing that help small business grow? We'd love to hear you in the comments below!