How Google My Business Helps Increase SMB Visibility

October 12, 2022CategoriesTags

Pretty sure that as entrepreneurs, you are familiar with Google My Business. It is an excellent way for businesses to make their business searchable and visible to their targeted audience.

It's a free tool with the most advantages for SEO. But how does Google My Business help SMBs increase their audience search? Let's dig into them!

Google my business

Boost Your SEO

There are lots of SEO benefits to using Google My Business. Google typically gets your business information, service, descriptions, updates, etc. They also get reviews that show Google what your customers and clients say about your business. 

So, if you're working on SEO and want to improve your Google ranks, Google My Business can assist!

Gives potential clients an Overview of your Business

Google My Business is an excellent way to show clients what your business is, who you serve and what services you offer. Also, it provides audience information such as your contact details, client reviews, and our business location. 

Potential customers get valuable information before they even visit your website! Therefore, it's a great strategy to convert these potential clients more effectively because they already have an overview of your business's essentials.

Shows Real Customer Feedback

Google My Business displays actual comments from verified individuals, allowing consumers to verify that your clients are genuine customers readily! People occasionally receive bogus reviews, but Google is excellent at dealing with them when you report them. Conversely, those reviews may be trusted in general. 

Getting excellent ratings on Google My Business demonstrates how you assist your clients or how wonderful your customer service is, which may help convert new customers. 

Shows your Business Location and Map

Displaying your location on a map improves your page rank, which is a massive advantage for gaining visibility. Your page may appear in the Google My Business search results and as a map pin. Suppose people are looking for cafés in their area or the nearest veterinarian and you're close by. In that case, you'll be ahead of your competitors (plus everything I mentioned earlier, with getting great reviews, having your business description filled out, etc., is already going to put you ahead of the competition).

Fast Q&A Feedbacking

Customers can ask questions in the "Questions & Answers" area without calling! During the epidemic, I've seen queries ranging from payment methods to store product categories to health and safety updates. It makes it simple for you (and your customers) to assist potential customers and demonstrate your appreciation for their business.

Those are the main benefits of Google My Business for all small businesses. In addition, optimizing your Google My Business page is included in our Digital Marketing Service if you want to work together to improve your SEO.
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