How Content Marketing Benefits Business

April 8, 2022

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Content marketing benefits businesses that produce it and business audiences that consume it.

You've heard about content marketing, but if you haven't invested in it yet, it might be because you're skeptical of the long-term benefits; reluctant to invest heavily in what might be a fad. In addition, you might be intimidated by the perceived complexity of the strategy, afraid to dive in if you don't know what you're doing. Or you might have held off because you are busy with other marketing strategies.

Content Marketing

If this sounds like you, know that content marketing is one of today's most practical, effective, and valuable marketing strategies.

Let these 10 benefits convince you:

1. More on-site content.

It may seem like a simple observation, but more time spent on content marketing means you'll have more content on your site. That means your customers will have more reasons to stick around, more opportunities to become familiar with your brand, and more trust, which will lead to higher conversion rates. In addition, with great content, your users will stay on your site longer, and that's always a good thing. 

2. Higher visibility in search engines. 

Every new post you add to your blog is another page that Google will index. More pages don't always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries. If you target long-tail keywords and topics your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.

3. Higher domain authority. 

Higher quality content will increase your site's perceived expertise, power, relevance, and trust. Your website's domain authority will increase even further if that content earns more inbound links from external sources.

 A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you'll gain in all areas of your site.

4. More referral traffic. 

This one depends on your commitment to the guest publishing portion of your content strategy. When you contribute to external publications as a guest, you'll have the opportunity to link back to your site. Do so on a relevant, authoritative site with high traffic, and a single guest post could earn you thousands of new visitors to your site.

5. More social traffic (and followers!).

Syndicate your content on your social media platforms for increased exposure. If you do this, more users will see and read your material--plus, users will have the opportunity to share your content with their friends and followers, significantly increasing your circle of followers. Over time, you'll earn more and more followers for your brand on social media and more traffic from social media.

6. Increased conversion potential. 

Your primary objectives with content are to engage, inform, help, and bring value to your readers. Once that's taken care of, you can use any remaining space to pitch one of your products or services. If done tactfully, you can quickly increase the number of conversions. Just remember the keyword here is "tactfully"--don't turn your content into an advertisement.

7. Improved brand reputation. 

When people read your material, they'll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they'll think highly of your brand. 

8. Tighter customer relationships. 

A more excellent brand reputation can help with the size and recognition of your audience, but great content can also increase the loyalty and closeness of your customer relationships. If you use personal brands of individuals to write and share content, your customers could develop a more intimate relationship with your company. 

9. Universal utility. 

There's no such thing as a "bad" industry for content marketing. Any business in any industry can use the content as an effective strategy. Even traditional, "un-sexy" industries like manufacturing can still provide insights on industry developments or make their industry more approachable and relatable to consumers.

10. Decreased marketing costs and compounding value. 

Content marketing only costs time. It's incredibly cost-effective and even better--it offers compound returns. Your first few months of a content marketing strategy might not yield many results, but your next few months will start to see growth. The few months after that will see more change. By the time you're a few years in, your return could easily consistently quadruple your investment (or more).

Content Marketing Benefits Both Businesses and Consumers

Businesses benefit from content marketing. High-quality and valuable content marketing effectively transitions consumers through a company's sales funnel and results in most audiences converting on previous purchases. It also encourages consumers to engage with your content, which helps improve your company's SEO. 

KLB Solutions makes it easy to plan, share and schedule posts in advance, keeping your social media marketing on track. Hire our team.

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