Content marketing benefits businesses that produce it and business audiences that consume it.
You've heard about content marketing, but if you haven't invested in it yet, it might be because you're skeptical of the long-term benefits; reluctant to invest heavily in what might be a fad. In addition, you might be intimidated by the perceived complexity of the strategy, afraid to dive in if you don't know what you're doing. Or you might have held off because you are busy with other marketing strategies.
If this sounds like you, know that content marketing is one of today's most practical, effective, and valuable marketing strategies.
Let these 10 benefits convince you
1. More on-site content
It may seem like a simple observation, but more time spent on content marketing means you'll have more content on your site. That means your customers will have more reasons to stick around, more opportunities to become familiar with your brand, and more trust, which will lead to higher conversion rates. In addition, with great content, your users will stay on your site longer, and that's always a good thing.
2. Higher visibility in search engines
Every new post you add to your blog is another page that Google will index. More pages don't always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries. If you target long-tail keywords and topics your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.
3. Higher domain authority
Higher quality content will increase your site's perceived expertise, power, relevance, and trust. Your website's domain authority will increase even further if that content earns more inbound links from external sources.
A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you'll gain in all areas of your site.
4. More referral traffic
This one depends on your commitment to the guest publishing portion of your content strategy. When you contribute to external publications as a guest, you'll have the opportunity to link back to your site. Do so on a relevant, authoritative site with high traffic, and a single guest post could earn you thousands of new visitors to your site.
5. More social traffic (and followers!)
Syndicate your content on your social media platforms for increased exposure. If you do this, more users will see and read your material--plus, users will have the opportunity to share your content with their friends and followers, significantly increasing your circle of followers. Over time, you'll earn more and more followers for your brand on social media and more traffic from social media.
6. Increased conversion potential
Your primary objectives with content are to engage, inform, help, and bring value to your readers. Once that's taken care of, you can use any remaining space to pitch one of your products or services. If done tactfully, you can quickly increase the number of conversions. Just remember the keyword here is "tactfully"--don't turn your content into an advertisement.
7. Improved brand reputation
When people read your material, they'll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they'll think highly of your brand.
8. Tighter customer relationships
A more excellent brand reputation can help with the size and recognition of your audience, but great content can also increase the loyalty and closeness of your customer relationships. If you use personal brands of individuals to write and share content, your customers could develop a more intimate relationship with your company.
9. Universal utility
There's no such thing as a "bad" industry for content marketing. Any business in any industry can use the content as an effective strategy. Even traditional, "un-sexy" industries like manufacturing can still provide insights on industry developments or make their industry more approachable and relatable to consumers.
10. Decreased marketing costs and compounding value
Content marketing only costs time. It's incredibly cost-effective and even better--it offers compound returns. Your first few months of a content marketing strategy might not yield many results, but your next few months will start to see growth. The few months after that will see more change. By the time you're a few years in, your return could easily consistently quadruple your investment (or more).
Content Marketing Benefits Both Businesses and Consumers
Businesses benefit from content marketing. High-quality and valuable content marketing effectively transitions consumers through a company's sales funnel and results in most audiences converting on previous purchases. It also encourages consumers to engage with your content, which helps improve your company's SEO.
KLB Solutions makes it easy to plan, share and schedule posts in advance, keeping your social media marketing on track. Hire our team.
In a world where customers are flooded with information, standing out can be a Herculean task. Push notifications are a formidable weapon in your marketing arsenal, but only if used correctly. A compelling notification can elevate user engagement, increase conversion rates, and foster brand loyalty. Below is a step-by-step guide to crafting push notifications that […]
In a digital world teeming with stimuli, standing out at first glance is no longer just beneficial, it’s vital. A landing page, akin to a digital handshake, often forms the first impression of your brand. It can either cement a positive image in the minds of visitors or can quickly lead them to click away. […]
Affiliate Marketing is a constantly evolving field that necessitates adaptability and knowledge of current trends to navigate successfully. It's a digital arena where marketers can increase their revenues by promoting third-party products or services and earning commissions for the generated sales or leads. Here, we will explore the latest trends and best practices that can […]
My experience with Kia'a Barretto has been fantastic. He is extremely creative and has amazing communication skills. He gets the job done above and beyond and I would recommend him anytime!
Kiai Barretto, who is the owner of KLB Solutions, worked for me for about 5 years as the sole IT person in my Hawaiian Tour company. He built the site out to be about 12,000 pages and represented over 400 vendors and over 1500 separate tours. At the time it was the largest and most comprehensive tour company website in the state of Hawaii. He was responsible not only for the build-out of the site but all the maintenance and everything that entailed. He was always available and never disappointed. The most impressive thing about Kiai to me was that whatever I would dream up for the site, he was able to make it happen. He is extremely bright and capable, and he never let me down.
Tom Barefoot
The team at KLB Solutions really listens to what their clients are looking for and what functions they need for their business. They work hard to get the job done right and make sure we are satisfied with the results and performance. If you want a team that knows the business, tech space, can give you quality, efficient work without padding the bill, AND REALLY HEARS WHAT YOU WANT I highly recommend giving them a try! You won't be disappointed!
My company ROI Marketing Firm uses KLB Solutions, LLC and could not be happier. Their services have made us more automated, increased our ROI's, and allowed us to free up more time in the work week to work ON our business instead of IN our business!
I HIGHLY recommend their services to anyone looking to increase your client list without sacrificing the quality of your services. Adding KLB to the team will be one of the best decisions you can make for your company!