As the pace of digital changes continues to accelerate, so make the demands on your brand. Today's consumers have more accessible resources and connections than ever and expect brands to keep pace. To reach these customers effectively, you need modern marketing strategies that fit their lifestyles and expectations. Read on for insights about how marketers […]
Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There is no one way to do that, and that’s why there are several types of graphic design, each with its area of specialization.
To genuinely appeal to your audience, you'll need to create social media posts that are balanced and capable of leveraging relevant media elements simultaneously. Here's where social media graphic design comes in.
Here are the five graphic design tips to get you started:
1. Have a goal
Every social media account should have an overall goal, and every post should have an individual plan. Think of the account's purpose as a general theme your followers can expect you to follow. For example, will your Instagram feed be used to showcase graphics of your latest products or to share informational content related to your brand or are you creating a community for your customers to interact with your brand and each other? Define this theme along with your target audience. Each post should contribute to this overall theme and drive measurable metrics for your brand: engagement, clicks, and purchases
2. Be Creative on your design
Whether you're an experienced designer, everyone can be creative when creating social media graphics. Incorporating storytelling techniques is a great way to do this. First, think about who the main character is, the problem or challenge they face, and how they solve it. Then tell that story visually.
3. Design Best Practices
Social media graphic design follows best practices that will make your designs pop. When selecting a color, be sure the colors you choose contrast enough so the content is easy to read. Experimenting with fonts is a great way to add some playfulness to the post's design, but be sure it is still legible. Balance out fun fonts with a second, simple font. Overall, keep the design simple so your audience will understand the message you're trying to get across.
4. Be Consistent
Social media is a great way to build your brand, but only if the social media designs you create are consistent with that brand. Be sure to incorporate your brand's colors and fonts into your social media designs and avoid any content -visual or otherwise- that doesn't accurately reflect your brand.
5. Use The Right Tools.
With the right tools, even non-designers can create stunning social media graphics. First, pick the template corresponding to the social media site you'll be posting. Then, adjust effects, fonts & positioning to get the perfect layout. Finally, share your brand-new content on Facebook, Twitter, Google+, or LinkedIn.
Make sure your social media posts cut through the competition and capture the attention of your target audience. Book a Social Media Marketing now!