As the pace of digital changes continues to accelerate, so make the demands on your brand. Today's consumers have more accessible resources and connections than ever and expect brands to keep pace. To reach these customers effectively, you need modern marketing strategies that fit their lifestyles and expectations. Read on for insights about how marketers […]
Digital marketing tools are apps and software that help you plan, collaborate, and implement your digital marketing strategy.
Whether you're planning a campaign, creating digital assets for social media, or tracking your results, digital marketing tools will help make your efforts more efficient and convenient.
Even without a degree or any training, these tools fill in the gaps so you can plan, build, and implement your campaigns.
Below are tools to help you grow your online marketing strategy.
GOOGLE ANALYTICS - WEB AND MARKETING ANALYTICS
One of the essential parts of your marketing campaign is tracking your key metrics.
Google Analytics gives you an overview of your website's traffic to understand who is visiting your site and which strategies work best.
You notice you're getting a lot of high-converting traffic from an Instagram campaign. So naturally, you'll want to spend more on Instagram ads instead of gambling on Facebook or Twitter.
GOOGLE ADS - PAID ONLINE ADVERTISING
Google Ads is the collective name for all the ads you see across the search engine.
These can be text-based ads in search results, images displayed on websites, videos on YouTube, product listings within search results, and others that get a little more specific.
Here, you can manage everything to do with your ads. The Google Ads platform allows you to target by keyword, location, device, etc. They're an excellent way to get the right people on your website.
HOOTSUITE - SOCIAL MEDIA SCHEDULING
Hootsuite is a social media marketing tool that helps you create, schedule, and track posts. It's a fantastic collaboration tool and allows you seamlessly view, manage and respond to comments and DMs from potential clients.
Hootsuite also compares content performance across various channels so you can identify posts that resonate the most with your audience.
CANVA - GRAPHICS AND IMAGE DESIGN
Alongside your marketing campaigns, you'll need some excellent graphics—or at least some images that communicate your message. Canva offers a variety of templates to create digital images for every need.
It's time to plan your next campaign in digital marketing
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