Digital Marketing Tools to Start Boost Your Small Business

Digital Marketing Tools to Start Boost Your Small Business

April 1, 2022CategoriesTags

Digital marketing tools are apps and software that help you plan, collaborate, and implement your digital marketing strategy.

Whether you're planning a campaign, creating digital assets for social media, or tracking your results, digital marketing tools will help make your efforts more efficient and convenient.

Even without a degree or any training, these tools fill in the gaps so you can plan, build, and implement your campaigns.

Below are tools to help you grow your online marketing strategy

GOOGLE ANALYTICS - WEB AND MARKETING ANALYTICS

One of the essential parts of your marketing campaign is tracking your key metrics.

Google Analytics gives you an overview of your website's traffic to understand who is visiting your site and which strategies work best.

You notice you're getting a lot of high-converting traffic from an Instagram campaign. So naturally, you'll want to spend more on Instagram ads instead of gambling on Facebook or Twitter.

GOOGLE ADS - PAID ONLINE ADVERTISING

Google Ads is the collective name for all the ads you see across the search engine.

These can be text-based ads in search results, images displayed on websites, videos on YouTube, product listings within search results, and others that get a little more specific.

Here, you can manage everything to do with your ads. The Google Ads platform allows you to target by keyword, location, device, etc. They're an excellent way to get the right people on your website.

HOOTSUITE - SOCIAL MEDIA SCHEDULING

Hootsuite is a social media marketing tool that helps you create, schedule, and track posts. It's a fantastic collaboration tool and allows you seamlessly view, manage and respond to comments and DMs from potential clients.

Hootsuite also compares content performance across various channels so you can identify posts that resonate the most with your audience.

CANVA - GRAPHICS AND IMAGE DESIGN

Alongside your marketing campaigns, you'll need some excellent graphics—or at least some images that communicate your message. Canva offers a variety of templates to create digital images for every need.

It's time to plan your next campaign in digital marketing

Digital marketing tools are essential to small businesses. Hire our team and let us help build the online presence.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Blogs
December 8, 2021
5 Tips For Overcoming The Hurdles Of Starting An Online Business

Starting an online store can be a great business. It also has its risks. In this article we discuss 5 tips for overcoming some of the hurdles that most online startups face. For business, it is crucial, in fact, to recognize potential challenges and establish a strategy to solve them before they arise. There are […]

Read More
December 8, 2021
Competitive Advantages Of Social Media For Business

Today, social media is considered one of the best marketing strategies for businesses, thus making it a crucial tool in order to reach your target market. Moreover, your goods and services as well as your  target audience can affect which social media channels are suitable for promoting your business. What Are the Competitive Advantages of […]

Read More
December 8, 2021
5 Leading Social Media Platforms To Promote Your Business

There are numerous social media platforms are accessible to marketing researchers nowadays, and the ones you utilize, and employ can have a significant impact on your online presence and reputation. Your business, target market, and image can all have an impact on the platform you employ. Moreover, it is critical to understand how these social […]

Read More

Get Started Today

We turn your vision into a reality.
Get a Free Quote
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram