Digital Marketing Tools to Start Boost Your Small Business

April 1, 2022


Digital marketing tools are apps and software that help you plan, collaborate, and implement your digital marketing strategy.

Whether you're planning a campaign, creating digital assets for social media, or tracking your results, digital marketing tools will help make your efforts more efficient and convenient.

Digital Marketing Tools

Even without a degree or any training, these tools fill in the gaps so you can plan, build, and implement your campaigns.

Below are tools to help you grow your online marketing strategy.


One of the essential parts of your marketing campaign is tracking your key metrics.

Google Analytics gives you an overview of your website's traffic to understand who is visiting your site and which strategies work best.

You notice you're getting a lot of high-converting traffic from an Instagram campaign. So naturally, you'll want to spend more on Instagram ads instead of gambling on Facebook or Twitter.


Google Ads is the collective name for all the ads you see across the search engine.

These can be text-based ads in search results, images displayed on websites, videos on YouTube, product listings within search results, and others that get a little more specific.

Here, you can manage everything to do with your ads. The Google Ads platform allows you to target by keyword, location, device, etc. They're an excellent way to get the right people on your website.


Hootsuite is a social media marketing tool that helps you create, schedule, and track posts. It's a fantastic collaboration tool and allows you seamlessly view, manage and respond to comments and DMs from potential clients.

Hootsuite also compares content performance across various channels so you can identify posts that resonate the most with your audience.


Alongside your marketing campaigns, you'll need some excellent graphics—or at least some images that communicate your message. Canva offers a variety of templates to create digital images for every need.

It's time to plan your next campaign in digital marketing

Digital marketing tools are essential to small businesses.Hire our team and let us help build the online presence.

Leave a Reply

Your email address will not be published.

Recent Blogs

September 23, 2022
7 Mobile Marketing Strategies You Need to Know

As the pace of digital changes continues to accelerate, so make the demands on your brand. Today's consumers have more accessible resources and connections than ever and expect brands to keep pace. To reach these customers effectively, you need modern marketing strategies that fit their lifestyles and expectations. Read on for insights about how marketers […]

Read More
September 23, 2022
Top 5 Platforms to Validate Your Content And Get More Sales

Whether running a brick-and-mortar business or an e-commerce shop, getting the word about your products is essential. Of course, having more people buying from you is always great, but getting all your customers to comment on your sales pitches, offer their feedback in one place, and help you reach out to new customers can be […]

Read More
September 23, 2022
Step-by-Step Guide to Effectively Launch Your Product

Launching a product is a norm, especially for small and starting businesses. But introducing something to the digital audience can become overwhelming with uncertainty if your product reaches your intended customers. That is where knowing how to launch a product comes in effectively. And it's not as simple as you think. Launching a product can […]

Read More

Get Started Today

We turn your vision into a reality.
Get a Free Quote
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram