Digital marketing terms you should know to grow your online business

Digital Marketing Terms You Should Know to Grow Your Online Business

September 24, 2021CategoriesTags

Digital Marketing Terms You Should Know to Grow Your Online Business

There are a myriad of things you need to learn before jumping into digital marketing. From social media, content marketing, email marketing, or PPC campaigns, it can be quite daunting for a complete beginner. An important first step one should take is to get a grasp on the many terms used in the day-to-day of digital marketing. And while the internet is filled with helpful guides on all of these topics, it’s always helpful to have a reference list handy. That's why we put together this list of digital marketing terms you should know.

If your business is new to the digital marketing scene, chances are you’ve come across some of these words.

A/B split testing

A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

Suppose you want to test whether audience A will perform better than audience B. A/b split testing lets you compare and helps ensure that your audiences will be evenly split instead of having overlapping audiences which can hinder your ability to reach people and drive up your cost.

Behavioral Targeting

A technique used in online advertising and publishing, where data is collected from visitor browsing habits and is used to create a more personalized experience for the audience and display relevant ads. These techniques improve campaign effectiveness.

Behavioral targeting allows advertisers and publishers to target customers based on their behaviors across different websites revealing what they want, avoids and purchases. It offers several powerful advantages, including tailored advertising and retargeting.


Analytics is a systematic computational analysis of data or statistics. It is commonly applied to businesses to describe, predict, and improve business performance.

Closed-Loop Marketing

Closed-loop marketing is a method of collecting and analyzing customers’ data and preferences. With this, it can help adjust the marketing strategy to apply depending on the leads they received. It covers the full lifecycle, from product or brand discovery through to conversion and brand loyalty.

Bounce Rate

Bounce rate is a term that represents the percentage of visitors who enter your website and then leave rather than continuing to view more pages. It is one of the most important metrics by which to understand how well your website is performing.

Customer Acquisition Cost

CAC measures a total cost in an organization when convincing a potential customer to purchase a product or service.

Click-Through Rate (CTR)

A ratio showing how often people see your ad or free product listing and the one clicking it. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. CTR is an important metric because it will help advertisers understand their customers and target audiences.

Data Visualization

Data Visualization is one of the Business-Intelligence tools used in the world of Big Data that converts raw information or data into graphic images in order for people to easily analyze/visualize the insights of their business and this helps business owners for a faster decision making.

Organic Traffic

Organic traffic is a metric used to measure visitors that land on your website from unpaid sources. Organic sources here include search engines like Google, Yahoo, or Bing.

Organic traffic increases website trust and tends to have better conversion rates than paid traffic because there is a better intent for organic searches. You will get traffic as long as you have a high ranking in search engines. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization. 


Blogging in a corporate world is called corporate blogging. It is a marketing plan/scheme used by business owners to write an article about their company overview and publish it on the World Wide Web for the public to read. Not only to give some info but also to encourage the targeted audience to buy what the company is offering.

Social Media

An online application that enables users to create and share content. It is used to participate in social networking (connect with people across the globe), and find career opportunities. It can help businesses to promote brand awareness.


Content marketing is a simple concept but a long term strategy that focuses on providing high quality contents to your target market consistently.

SEO (or Search Engine Optimization)

SEO stands for Search Engine Optimization, which is a digital marketing strategy that improves your website's presence and visibility in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility in search results and garner attention to attract prospective and existing customers.

Content Marketing

A type of marketing that turns your product, no matter how common, into something that is not like everyone else’s. It involves creation, sharing of online material (such as videos, blogs, and social media posts) and distributing valuable and relevant ads that are intended to stimulate interest in its products or services.


A keyword is a term used in digital marketing to describe a word or a group of words you choose to help determine when and where your ad can appear in a search engine. In an SEO strategy, you need to get into the heads of your audience and use the words they use when searching so your audiences or visitors will land into your website when using that certain word or keyphrase you choose.

Landing Page

A landing page is any web page that a consumer can land on and that is designed to convert visitors into leads. It helps increase your conversion rate and lower your cost-per-acquisition. It focused on a single goal that matches the intent of the ad or email visitors clicked on to reach your page. Landing page main purpose is to encourage visitors to take action, this action refers to lead generation or sales.

Lead Generation

Lead generation is the process of generating and gaining the interest of potential consumers for a product or service in order to increase future sales. In online marketing this is typically an activity that results in acquiring information that is useful for building a list of potential clients.

Page Rank

PageRank is defined as the main way to measure web page popularity or importance. The rank value indicates the importance of a particular page. It used to determine the order in which search engine results are presented.

Email Marketing

Email marketing is a marketing channel that uses email in promoting business products and services to people in mass quantities. It can help email subscribers to be aware of your latest promos and offers. Email marketing is used to inform the customers on your email list of the new product, discounts and other services. It helps drive sales, and build a community around your brand. 


Pay-per-click (PPC) is an internet advertising model in which an advertiser pays every time their advertisement link is “clicked” on. Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising. It is one of the easy ways of paying to get more people to visit your website.

Engagement Rate

An engagement rate is used to measure the level of engagement which includes audience/users´ comments, shares, likes, and more to the influencers created content. It shows how effective the brand campaign is by the number of people who interact with the content.


An impression refers to the count of how many times influencers´ content was displayed to users or followers. They are used in online advertising to quantify the number of digital views or engagements.


An individual which brands can collaborate to achieve marketing objectives. The size of the followers depends on the size of his/her topic of the niche. Someone with an authority, knowledge, position, or relationship over his or her audiences that will affect purchases of a brand/product advertised.


Learning the above terms can go a long way in helping you kickstart your career in the digital marketing field. Of course, that’s just the tip of the iceberg. If you’ve got questions and need expert advice on your business goals, feel free to contact us. Contact Us - KLB Solutions (

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