A well-planned retail digital marketing strategy will help you market your products online and connect with more customers. It'll improve your company's visibility, even if you already have an eCommerce store. In addition, you'll be able to offer an omnichannel shopping experience, which will help increase customer engagement and brand loyalty.
As more and more business takes place online, times are changing for retail companies. However just because people are spending more time online doesn't mean non-Amazon retail companies aren't viable. On the contrary the internet is crucial to the success of all retail companies.
Decision-makers for retail businesses must think in a digital mindset.
These three digital marketing tips will help your online and offline retail business increase sales by delivering the right messages through the proper channels.
Make your Retail Website SEO-friendly
Search engine optimization (SEO) helps your website rank better on search engine results which increases the chances of more visitors clicking through to your site.
Create engaging content and market it.
Content marketing is a cost-effective digital marketing strategy that lets you promote your retail brand with the help of content. Create blog posts, product content, videos, infographics, social media posts, newsletters, white papers, etc.
Your content need not be only sales-oriented; it can also be informational. For instance, if you sell trekking equipment, create informative posts such as how beginners should prepare for their first trek.
Once your content is ready, the next step is promoting it via the proper channels. Share your content on social media platforms (e.g., Facebook, Instagram), online communities, professional networking sites (e.g., LinkedIn), and partner networks. You can also opt for paid social media promotions, influencer marketing, and web advertisements.
Get Email Marketing Right and Create Brand Awareness for your Retail Business.
Email marketing is a digital marketing method that lets you personalize customer communication. It allows you to promote your products and services and keep in regular touch with new and existing customers.
It lets you segment your email contacts and personalize content per the needs of your target audience. Personalization can be via any way that delights your customers—catchy headlines, clear calls to action, personalized recommendations, discount coupons, exclusive mobile-only offers, etc.
Follow these simple tips to run a successful campaign:
Understand your customers' needs, and customize your email content to match their needs.
Take customers' permission before sending them any email. Allow them to sign up themselves. Provide a subscription form on your website where they can submit their email addresses.
Don't bombard customers with emails. Too many emails can make your subscribers unsubscribe. Choose a frequency that neither overwhelms your subscribers nor hurts engagement for your business.
Use an email marketing tool to track the results of your campaign—how many subscribers opened your email, how many clicked on the hyperlinks, etc.
Digital marketing is one of the best ways to grow your retail business.
KLB Solutions offers a variety of marketing strategies to help you reach your goals. Digital marketing can make a massive difference for your retail business.
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Kiai Barretto, who is the owner of KLB Solutions, worked for me for about 5 years as the sole IT person in my Hawaiian Tour company. He built the site out to be about 12,000 pages and represented over 400 vendors and over 1500 separate tours. At the time it was the largest and most comprehensive tour company website in the state of Hawaii. He was responsible not only for the build-out of the site but all the maintenance and everything that entailed. He was always available and never disappointed. The most impressive thing about Kiai to me was that whatever I would dream up for the site, he was able to make it happen. He is extremely bright and capable, and he never let me down.
The team at KLB Solutions really listens to what their clients are looking for and what functions they need for their business. They work hard to get the job done right and make sure we are satisfied with the results and performance. If you want a team that knows the business, tech space, can give you quality, efficient work without padding the bill, AND REALLY HEARS WHAT YOU WANT I highly recommend giving them a try! You won't be disappointed!
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