HVAC Business

Digital Marketing for HVAC Business: 5 Important Ways to Generate Leads

May 24, 2022CategoriesTags

Digital marketing is a smart strategy if you’re looking to grow your operations. And that includes digital channels. 

As a result, your HVAC business can earn more calls and service requests. Those increases can lead to more revenue and the opportunity to hire more technicians, purchase more service vehicles and more.

Here is how to generate leads for your Heating, Ventilation, and Air Conditioning (HVAC) Business:

HVAC Business Website

The website is the foundation of your online lead generation program. It is the hub of your online presence where you have the freedom to control your image, describe your product or service, and personalize your messaging and calls to action. SEO is the process of optimizing a website as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines.

Google My Business for your HVAC Business Page

Get a free business listing on Google My Business (GMB) to build visibility in Google Maps and Google Search in your local community. Complete all the information that Google asks for and ask customers or clients for online reviews that can help your business stand out among the search results. Star ratings show up in the local listings and the organic search results. Ensure that your business name, address, and phone number are cited consistently in your local directory listings for maximum local SEO results.

Google Ads (Google AdWords)

94% of consumers research products and services online before buying, and three out of five people use search engines as a go-to shopping resource. There is no doubt that buyers go online to research and purchase products and services. Companies with websites and marketing online can reap the rewards of connecting with these shoppers.

Content Marketing for HVAC Business

Publish informative, non-promotional articles regularly to your website or blog, ensuring that your message adds value to your potential customers. Consider creating longer-form content such as how-to guides, preventative maintenance program tips, maintenance planning steps, and reactive maintenance recommendations. Repurpose your content in different formats and channels, and diversify your content marketing strategy with non-text media such as videos, webinars, and slideshows.

Inbound Marketing

Outbound or direct marketing is the strategy of pushing your message onto your audience using telemarketing, cold calling, trade shows, direct mail, email blasts, and print and broadcast media ads. These methods have become less effective in today’s world, as technology allows us to block advertising messages. People are doing more research and listening to recommendations on social media to figure out which products and services they want to buy. Inbound Marketing focuses on getting found by prospects when they are searching for your services and relies upon sound SEO practices to achieve positive results.

We'd love to help you reach new customers, increase sales, and grow your HVAC business!

Schedule a call with our Team!

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Blogs
March 30, 2024
Why It’s Important to have an XML Sitemap on every website.

How important is a sitemap to SEO? A sitemap allows search engines to see a catalog of all the pages on your website in one place. Ideally, they crawl the pages and decide how to rank them. Having a sitemap is at minimum keeping up with Google. At best, it allows other search engines to […]

Read More
January 16, 2024
Thank you for confirming your 15-Minute Discover Call
Read More
January 2, 2024
The Growing Influence of Live Video on Social Media

In the dynamic landscape of social media, live video has rapidly emerged as a powerful tool for connecting with audiences more authentically and engagingly. The immediacy and interactivity of live video create unique opportunities for brands and individuals to share their stories, engage with their audience, and build a more personable connection. This phenomenon has […]

Read More

Get Started Today

We turn your vision into a reality.
Get a Free Quote

Ask us a Quick Question

Typical response time is within the hour.

I will be back soon

Ask a Quick Question

Get a quote
Hey, free to ask a quick question
Ask a Question
chat
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram