As the pace of digital changes continues to accelerate, so make the demands on your brand. Today's consumers have more accessible resources and connections than ever and expect brands to keep pace. To reach these customers effectively, you need modern marketing strategies that fit their lifestyles and expectations. Read on for insights about how marketers […]
Digital marketing is a smart strategy if you’re looking to grow your operations. And that includes digital channels.
As a result, your HVAC business can earn more calls and service requests. Those increases can lead to more revenue and the opportunity to hire more technicians, purchase more service vehicles and more.
Here is how to generate leads for your Heating, Ventilation, and Air Conditioning (HVAC) Business:
HVAC Business Website
The website is the foundation of your online lead generation program. It is the hub of your online presence where you have the freedom to control your image, describe your product or service, and personalize your messaging and calls to action. SEO is the process of optimizing a website as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines.
Google My Business for your HVAC Business Page
Get a free business listing on Google My Business (GMB) to build visibility in Google Maps and Google Search in your local community. Complete all the information that Google asks for, and ask customers or clients for online reviews that can help your business stand out among the search results. Star ratings show up in the local listings and the organic search results. Ensure that your business name, address, and phone number are cited consistently in your local directory listings for maximum local SEO results.
Google Ads (Google AdWords)
94% of consumers research products and services online before buying, and three out of five people use search engines as a go-to shopping resource. There is no doubt that buyers go online to research and purchase products and services. Companies with websites and marketing online can reap the rewards of connecting with these shoppers.
Content Marketing for HVAC Business
Publish informative, non-promotional articles regularly to your website or blog, ensuring that your message adds value to your potential customers. Consider creating longer-form content such as how-to guides, preventative maintenance program tips, maintenance planning steps, and reactive maintenance recommendations. Repurpose your content in different formats and channels, and diversify your content marketing strategy with non-text media such as videos, webinars, and slideshows.
Outbound or direct marketing is the strategy of pushing your message onto your audience using telemarketing, cold calling, trade shows, direct mail, email blasts, and print and broadcast media ads. These methods have become less effective in today’s world, as technology allows us to block advertising messages. People are doing more research and listening to recommendations on social media to figure out which products and services they want to buy. Inbound Marketing focuses on getting found by prospects when they are searching for your services and relies upon sound SEO practices to achieve positive results.