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Tricks on the CTA Button for Website Conversions

March 31, 2023CategoriesTags

A Call to Action (CTA) button on your website or email is essential to driving conversions from potential consumers through your lead funnel, regardless of whether you're trying to increase sales, grow your email list or increase the number of registrations at your upcoming corporate event. 

Of course, only some CTA is the same. While some call-to-actions (CTAs) nudge site visitors to subscribe to a service or make a purchase, others advertise social media accounts, newsletter sign-ups, or free trials. 

However, your conversion rates may suffer if your material needs to be carefully crafted or your CTA button needs to be appropriately designed, placed, or overly pushy. Check out the following CTA button hacks to captivate potential consumers and boost your bottom line to secure conversions. 

1. Specify Your Website Conversion Goals Clearly

Identifying how each CTA button you use fits your broader marketing strategy should always be your first step. Unfortunately, many people believe that all CTAs are sales-oriented. Unfortunately, that is not the situation. 

Instead, in addition to the typical "purchase now" and "add to basket," there are other more well-known CTAs, such as instructions to 

  • subscribe to you on social media 
  • Join your mailing list or emails 
  • Obtain free materials 
  • Take a free trial now 

Your CTA buttons should be as numerous as your marketing and sales objectives. Make sure that your CTA buttons answer frequent user questions or concerns. For instance, a skincare business that promotes naturally derived moisturizers can use a "Learn More" control to direct prospective consumers to their ingredient and manufacturing standards and inform readers of their special procedures. 

Additionally, that same skincare business might want to increase its social media following to raise brand awareness and position itself as the authority on natural skincare. The CTA button "Follow Us on Social Media" that links viewers to their Instagram, Facebook, or TikTok page can help them achieve their aim. 

2. Produce Powerful Copy 

After defining your goals for each button, use these three stages to create the most persuasive copy possible: 

  • begin with a strong action verb 
  • Keep it brief.
  • Avoid using acronyms or industrial jargon.

For instance, you may provide a free resource on your website with the CTA button "Download here!" if you want to expand your email lists before your upcoming significant marketing campaign. It is direct, simple to understand, and aggressive. They will get helpful content, and you will get a prospective new client. 

3. Accept The Rainbow 

Color theory is nothing new to marketers. Customers' perceptions of your brand and specific emotions are shaped by the colors you use. Your CTA buttons can't just be any color, though. 

Why? Different colors have different effects on different people. In an A/B test, Hubspot discovered that using a red CTA instead of a green button increased conversion rates by 21%. Other well-liked hues include: 

  • Blue
  • Black
  • Orange
  • Yellow 

Wait to get rid of your style guide, too. Remember that your clients will only see a button in isolation after selecting its color. A black CTA button won't likely stick out on a website if the predominant color is black, for instance. 

The color of the CTA button should instead stand out against the background. Two ways contrast can appear: 

  • High contrast - These colors, like blue and red, are complementary. 
  • Low contrast: These hues are similar to orange and red in the shade. 

Low-contrast colors can be more unified, whereas high-contrast colors stand out more. Finding a balance between different and complementary hues is ideal if you want the design to be visually appealing and aesthetically pleasing. 

It might be easier to strike this equilibrium with prior experience in graphic design. However, if you're having trouble, consider hiring a website redesign business to unlock the full potential of your CTA button. 

4. Give Website Placement Top Priority 

When you've identified colors that work, you should also consider how to position your CTA button best. Always keep in mind the two Fs: 

  • Frequency - Try to keep the number of CTA buttons on a page or in an advertisement to a minimum. Too many alternatives can lead to decision fatigue, which confuses your audience and lowers conversion rates. 
  • Format - You can experiment with different button locations and button shapes in addition to playing with color. For instance, move the CTA to the page's top to make it stand out more. 

The positioning of your CTA falls under the umbrella of design, just like color does. Therefore, the best course of action is to look into website redesign services to aid your conversion efforts. If you do, you can intentionally compromise your marketing plan. 

5. Minimize Risk 

Your marketing and sales objectives are clearly stated. Your CTA buttons are well-designed. It's time to check that your customers are prepared to go on. 

Potential customers may pause to consider the commitment of supplying their credit card or contact information before clicking the CTA. Change the language surrounding your CTA button to include "30-day free trial" or "guaranteed returns" to make your customers feel more secure. 

Summary 

Although it may appear uncomplicated, your CTA button is unquestionably one of the most crucial rest stops for potential consumers as they proceed through your lead funnel. You may improve your conversion rate and direct traffic in the direction you want it to go by clearly defining your objectives, selecting the appropriate language, color, and location, and reducing risks. 

Contact KLB Solutions, a digital agency that can assist you in converting new leads by utilizing your marketing and sales goals.

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