The Best form of online advertisement
Here are some analytics from a brand that I worked with for over 10 years. The focus was building quality engaging content that was either inspirational, educational, or motivational. There was no ad spend to create what was over 35,000 users a month in traffic. When Covid hit, this industry was particularly crippled as you can see by the analytics. However, you can also see that the engagements are steadily climbing back up. At the time that I wrote this they were back up to about 15,000 users a month with an upward trend continuing. Build your Organic Growth
Quality content provides evergreen information whereas advertising vanishes the moment the budget is depleted.