While your company may not have glorious castles, fairies in rose gardens, or a mythical dragon, the narrative components found in fairytales are just as fascinating and practical when included in your company's content marketing. By far, stories have proved to increase consumer attention and engagement. These are stories that people can relate to, are […]
Marketing innovation is fast increasing. Proof of this is Blogging, which is now changing dramatically. Blog forms are evolving, and many have shifted to visual designs and content. Some blogs are shuttered and incorporated into social media platforms that invest heavily in visuals, just like Instagram. In recent improvements, other content creators combined the elements […]
Every marketer knows that sales aren't easy, and business-to-business (B2B) marketing can be a complex space to navigate. So it would be best to create fresh ideas to grow your business constantly. If you are starting your business, you should consider B2B marketing to increase your sales Read on for the tips we listed, and […]
Do you feel you are heavily focusing your marketing only on one platform like Instagram? Do you want to level up your marketing efforts to add to your business growth? This is an excellent time to take a step back and integrate other social media platforms to generate a high impact on your business. In […]
Companies find it easier to reach their target audience and drive traffic to their websites as social media platforms become more crowded with millions of daily active users. As a result, if one decides to be a social media writer as a content writing vocation, there is lots of opportunity. Social media writing is an […]
Why do people love and patronize certain companies more than others? In most cases, it is because of Brand essence or identity. It entails all the assets you as a company used and all other factors like brand values and personality. In simple terms, it's a unique company component that separates it from all other […]
The main goal of creating and optimizing a website is always to make customers feel good when they visit your homepage. Incohesiveness in your webpage can lead to customer confusion and can potentially turn them off. Of course, you don’t want to do that, right? A pro-tip recommendation commonly observed with successful websites is color-blocking […]
Do you know whom you're reaching with direct mail? Do you know what works best for your company and target audience? If not, now is the time to start. With the right strategy, research, and system implementation, direct mail marketing can be an effective tool for reaching your target audience. The question is: How do […]
There is a significant difference in costs when it comes to website design. Some agencies claim that they can make a website quality website for the price of a well-designed business card. Let’s dig into some differences and why you should be cautious when choosing an agency.
In the age of Big Data and native advertising, marketing truths appear increasingly quaint. However, it's not just social media sites such as Facebook and Twitter that started to realize that pushing your product or service alone isn't working. With the constant innovation and new channels for advertising, companies are finding it harder to maintain […]
