Blog Posts

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November 11, 2022
Website Design Principles that Target User Emotions and UX

Recent trends show that there is an increase in customers valuing emotions and developing emotional interfaces for their user experience (UX). But the question is how a business can include emotions into its website design to engage more clients in its UX. We've outlined six concepts to consider if you're seeking practical strategies to create […]

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November 9, 2022
6 Effective Strategies of Lead Conversion for Small Businesses

Did you know that almost 80% of leads will not become sales for businesses? It's because charges require diligent hard work to convert them to sales. Many businesses across industries struggle to bridge the gap in their marketing, especially in generating leads and sales. And luckily, this article will give you insight on how to […]

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November 9, 2022
Search Intent: The Understanding of How People Search

Publishing a lot of content on your website will likely rank for critical keywords. However, it would help if you considered the intent to optimize your content, acquire high-converting traffic, and keep visitors returning to your site.  It is critical to understand search intent. Why are people searching? What do they want to accomplish? And […]

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November 9, 2022
Advertising with Effective Frequency

When it comes to marketing or even using effective frequency, more isn’t always better. While it’s true that customers need to see ads to impact their purchasing decisions, any business can be at risk if there is an overload of ads for the target audience.  As marketers there needs to be a proper balance of […]

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November 8, 2022
Virtual Shopping: The New Trend in Metaverse

Most online activities in today's digital world come from Gen Z and younger generations. They are more intuitive to the virtual space, and their active engagement in social media dramatically contributes to virtual Shopping in Metaverse. Especially when Facebook rebranded its company into Meta in 2021, it drew customers' attention and reinvented their businesses. As […]

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November 8, 2022
Top 5 Best Electrical Services Websites in 2022:  A KLB Perspective

As an electrical service company, you may want to consider this question:  Does your website bring in new quality customers? Many service industries fail to realize the importance of website design to their business profitability, marketing and customer leads. If a website is outdated or the appearance seems confusing, customers might not find it when […]

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November 8, 2022
Content Intelligence: The Real Deal in Marketing

Content intelligence is the real deal in marketing. Every marketer desires a content marketing plan that will help them gain influence and a huge audience. This is easier said than done and it is time to perform an internal audit of your current marketing strategy. Do you regularly publish content, but it seems to fail […]

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November 8, 2022
The Rise of Storytelling Content

While your company may not have glorious castles, fairies in rose gardens, or a mythical dragon, the narrative components found in fairytales are just as fascinating and practical when included in your company's content marketing. By far, stories have proved to increase consumer attention and engagement. These are stories that people can relate to, are […]

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November 7, 2022
Micro-Blogging with Instagram

Marketing innovation is fast increasing. Proof of this is Blogging, which is now changing dramatically. Blog forms are evolving, and many have shifted to visual designs and content. Some blogs are shuttered and incorporated into social media platforms that invest heavily in visuals, just like Instagram. In recent improvements, other content creators combined the elements […]

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November 7, 2022
B2B Marketing Trends: 6 Tips on How to Effectively Use Them

Every marketer knows that sales aren't easy, and business-to-business (B2B) marketing can be a complex space to navigate. So it would be best to create fresh ideas to grow your business constantly. If you are starting your business, you should consider B2B marketing to increase your sales Read on for the tips we listed, and […]

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