Break Even Analysis

How Does A Break-Even Analysis Benefit Your Small Business?

May 2, 2023CategoriesTags

If you own a business or are considering starting one, you must conduct a break-even analysis. Therefore, financial awareness is essential, especially in business. This study will outline the steps you must take to break even and recoup your initial investment.

What Is Break-Even? 

The break-even point, often known as the BEP, is the revenue required to cover all fixed and variable expenses incurred by a business. It is the point at which losses cease, and profits begin. Considering that 30% of small businesses are losing money, you must plan to break even at least and, ideally, become profitable in the long run. 

"Break-even" is a commonly used term in various industries, such as stock and options trading and corporate planning. Break-even analysis allows you to describe the steps that must be taken to achieve profitability. Keep in mind that the profit at the break-even point is zero, and only when the sales dollar value exceeds the fixed and variable cost per unit can small firms transcend this threshold. Establishing your break-even point might provide insight into the metrics you must achieve to generate a return on your fixed and variable costs. 

Why Should Your Small Business Conduct A Break-Even Analysis? 

Even if your small business generates substantial revenue, you may need to earn a profit. Understanding the break-even point is crucial for numerous reasons, some of which are discussed here. 

Make Wiser Choices

It is simple for corporations to make emotional decisions. Even while it's essential to consider how you feel you're running a business. Do not let your emotions influence your business judgments. A break-even analysis enables you to examine the broader picture of your organization using data rather than emotions. 

Improve Your Pricing Strategies 

By calculating your break-even point, you will clearly know how to price your products for the quickest return on investment. Even if pricing involves a substantial amount of psychology, you must understand how the pricing will affect your profitability. This is very important when making sure you can pay your payments. 

Determine Missing Expenses 

You might not think about how a fresh business concept will affect your spending if it enters the picture. Simply returning to your break-even analysis improves the comprehension of your numerous financial obligations and decreases the likelihood of future surprises. 

Establish Revenue Objectives More Precisely 

As a business owner, sales revenue objectives serve as your compass. After completing the research, you will know just how much your sales force must sell for your business to be profitable. Then, with a specific number in sight, you can encourage your sales team and give them a greater sense of purpose. 

Reduce Financial Pressure 

Even though you desire to pursue every new business opportunity, it may not be to your best financial advantage to do so. Performing a break-even analysis helps your firm avoid mistakes and minimize the financial impact of a faulty idea by analyzing the outcomes realistically. 

Fund Your Business 

The break-even analysis is often required for investors to support a firm. It helps to demonstrate the viability of your business strategy and can help you secure financing that would not be available otherwise. 

How to Calculate The Point Of Break-Even 

Understand Your Data 

The first step in finding your company's break-even point is to collect all of its data. This covers the price of your product, rent, and bank fees. Next, compose a list of everything you need to pay for. Next, separate these expenses into fixed and variable costs. 

Fixed Expenses 

Fixed costs are expenses that remain the same regardless of the number of products sold. For example, insurance, rent, labor, software subscriptions, etc., are fixed payments. Irrespective of the circumstance, itemize your monthly expenses. In most cases, you can include the entire monthly costs and add the numbers. 

Variable Costs

Variable costs vary based on the number of products sold. Variable costs include payment processing, fees, and supplies, among others. Depending on your business type, you can classify certain expenses as either fixed or variable. For example, this would be a fixed cost if you have salaried employees. Conversely, hourly employees are called variable costs. First, compile a list of the costs that vary according to sales volume. Then, write the unit pricing and add the associated charges. 

Average Cost 

Last but not least, you must determine a price. Even if you still need to prepare to commit to a final price, it is essential to establish one immediately. You can alter it in the future. Remember that this is an average price; if you give bulk discounts, the average price will decrease.

Determine The Break-Even Point In Units 

Another method for determining the break-even point is calculating the number of units manufactured for sales to become profitable. To figure this out, use the following formula: 

Break-even point (units) = fixed cost/number of units sold (revenue per unit – variable cost per unit) 

This calculation will reveal how many units must be sold to cover monthly expenses. If, for example, the above formula dictates that you must sell 50 units to generate a profit, then any units sold beyond 50 will result in a profit. In contrast, your business will only lose if you sell 50 units. 

Calculate The Dollar Break-Even Point

You will need to determine your dollar break-even point at a given topic. This means you must generate a certain level of revenue to break even. If you generate additional revenue, it is profit, but if you do not reach your revenue goal, you will incur a loss. 

To determine your dollar break-even point, use the following formula: 

Break-even point in dollars = sales price per unit x break-even point in units 

Utilize these calculations to compare various pricing strategies for a product. For instance, if you increase the price, you will need to sell fewer things, but attracting buyers may be more challenging. Conversely, if you reduce the unit price, you will need to sell more units to break even. 

When Should A Break-Even Analysis Be Used In A Small Business? 

There are four business scenarios when a break-even analysis is most beneficial. We've provided further information below. 

1. Establishing A New Enterprise 

New business owners with open arms should embrace break-even analysis. This will not only assist new business owners in determining if their idea is practical, but it will also force them to conduct the necessary research and be realistic about pricing. Long-term business success requires careful consideration of the pricing strategy. 

2. Developing A New Item Or Offering A New Service 

Before committing to producing a new product, you should always undertake a break-even study, especially if the product will incur significant expenses. Even if your fixed expenditures, such as office leases, will remain the same, it is essential to identify the variable costs associated with your new product before its launch. 

3. Adding A New Distribution Channel 

If you add a new sales channel, your costs will inevitably increase, even if your prices remain unchanged. For example, suppose you have only been selling online but are considering opening a physical store and want to ensure that you break even. If not, the financial strain of the new store could compromise your company's financial health. 

This also applies to the addition of online sales channels, including the creation of shoppable Instagram posts. You will need to incorporate these costs in your study if you spend additional money promoting the channel, such as on Instagram ads. 

4. Changing Your Company's Business Model 

You may not continue to use the same company model. You may not adhere to the same company model indefinitely. You may not continue to use the same company model. Always do a break-even analysis to see if pricing adjustments are necessary. 

Strategies to Reduce Your Break-Even Point 

After doing this research, the required unit sales are excessively high. Don't worry! Adjustments can still be made to decrease this break-even threshold.  

1. Decrease Fixed Expenses 

There may be a chance to lower your fixed expenses. If you can achieve this, you will need to sell fewer units to break even. For instance, if the numbers don't work out for the retail store you want to open, you can switch to online sales. This will influence your fixed expenses. 

2. Decrease Variable Expenses 

This is the most challenging choice, particularly for new business owners. Nevertheless, if you are already on the path to scale, it may be simpler to lower your variable costs. Consider bargaining with your vendors, switching suppliers, or modifying your method. For instance, packing peanuts is less expensive than bubble wrap. 

3. Increase Your Pricing 

As we determined, increasing your prices reduces the number of units you must sell to break even as the marginal contribution per unit sold increases. Considering this strategy, you should always conduct market research to determine its viability. Even though you won't be required to sell as many units, you must consider what purchasers are ready to pay. 


Remember that the reliability of break-even analysis is contingent upon the underlying assumptions. This study is advantageous since it establishes the framework for pricing, personnel, operations, and future support. 

If you require more assistance with this procedure, our staff at KLB Solutions is happy to help! Schedule a virtual meeting with our team immediately.

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