Website Strategy

7 Steps For A Strong Website Strategy

June 15, 2023CategoriesTags

The strategic process of promoting a website to attract relevant traffic is known as website marketing.

It is common knowledge that the people you want to have as customers use Google to find answers to the problems you solve.

There is a tremendous opportunity to connect with visitors and convert them into buyers and devoted fans. The good news is that.

The negative: It can be challenging to develop a successful website marketing strategy; therefore, ensure that your website marketing is SMART.

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How Does SMART Website Marketing Work?

A focused guide to achieving your website marketing objectives is SMART website marketing. The acronym SMART refers to Specific, Measurable, Achievable, Relevant, and Time-bound goals.

Specific

Your website marketing objectives ought to be specific, which means that they ought to be specific and well-defined. For example, define the goals with specific numbers if you want to use digital marketing to boost sales or website traffic.

Measurable

With quantifiable data, goals for website marketing should be simple to measure. Measurable objectives include stronger brand recognition and increased product awareness. Adding 20 new subscribers to an email newsletter or 30 new leads from a contact form each month are examples of measurable goals.

Achievable

Having high hopes for your website marketing campaigns is fine, but you should set attainable goals in the real world. For example, your small business will grow into a Fortune 500 company after a period of time.

Relevant

Because no two businesses have the exact requirements, your objectives for digital marketing must be pertinent to your company's needs. An e-commerce company selling dresses might want to target women, while a real estate agent might want more leads from potential homebuyers.

Time-Based

Last but not least, your website marketing goals should be time-based. For instance, the time frame for acquiring thirty new customers must be specified. This is because it takes time to accomplish something. Also, this isn't an excellent way to measure success without a time frame.

A website marketing strategy is built on SMART website marketing.

What Is A Strategy For Marketing A Website?

A website marketing strategy is simply a plan of action to help your business achieve its objectives. A SWOT analysis and SMART goals serve as the foundation for a strategy.

There are unquestionably many moving parts involved in creating a strategy, and much of what is written about it needs to be clarified or contradictory.

Therefore, you have come to the right place if you feel overwhelmed. By the time you get to the end of this article, you should have a solid understanding of the steps involved in developing a website marketing strategy that will help your business grow. One that entices, engages, and turns visitors into customers.

The Seven Steps To A Successful Website Strategy.

Step 1: Research-Know Your Customer And Yourself.

What sets you apart from other businesses that sell similar or identical products? To put it another way, what makes people choose you? What do they want from you? Why are they seeking it? What do they hope to find when they look for what you offer online? What should they avoid? Give it some serious thought.

It is possible to plan and implement an efficient website marketing strategy based on the responses to these and other questions about you and your market. However, anything you do to develop or enhance your current strategy may be wishful thinking if you lack this knowledge. Furthermore, you need more time for that.

Talking to a neutral third party can be extremely helpful if you need help responding to the questions above. one with a solid understanding of digital marketing and branding.

Step 2: Check Out Your Website.

It's time to put on rose-colored glasses. Consider this morning when you were looking for one or more things. You undoubtedly had an opinion when you landed on a page after clicking a link in the search results. But did you immediately realize that you had arrived at the right location? Was this page worth your time and attention based on what you saw, read, and felt?

Would you like to stay and do more exploring? Did you find it easy to move around? Could the site's creators be relied upon? You want visitors to your website to respond positively to the aforementioned questions. The right combination of words, images, and, most importantly, awareness is required to reach this desired yes (revisit Step 1).

Hire an expert to conduct an audit if you need clarification on whether your website conveys the right message about you. They will ask the right questions to determine what you need to make your website a magnet for your market if they are reputable. In addition, they'll look at your site's design, content, technology, and how your competitors stack up.

Step 3: Make Use Of Google's Power.

Once you've finished Steps 1 and 2, you can use Google's incredible power to get people to your door. First, traffic. Is there a word with more beauty? No, but only if the traffic is the right kind. Targeted traffic, as we call it, in the business.

People likely to be interested in what you're selling, make up targeted traffic. Additionally, residents of the areas you serve are included if you cater to local customers. Take, for instance, the case where you provide Atlanta homeowners pest control services. There is a way to set things up so that Google will send traffic to you from Atlanta rather than outside your service area.

We want consistent targeted traffic, a website that oozes credibility, and our customers to feel the relief that comes from knowing that we will keep our promises (to keep their homes pest-free, to bring in more customers, etc.) as passionate business owners and operators. Fortunately, Google is impressed by the things that enable us to accomplish the above. They contain... 

  • Appropriate Keywords.

A keyword typically refers to a keyword phrase to dispel some common misunderstandings. Yes, Thailand yoga retreat is a keyword. The same applies to the New Mexico luxury resort. To make people and search engines say, "Ah, I'm in the right place!" you should put keywords in specific areas of your website. That concludes my brief explanation. SEO, or search engine optimization, is crucial.

Search Engine Optimization (SEO) is the combined art and science of attracting valuable, unpaid traffic to your website around the clock. Keywords are the seeds of successful businesses in SEO. It's the language people use to search for your products. Keywords are, therefore, just as important as breathing when increasing traffic.

  • High-Quality Content.

Your visitors are drawn to this. Everything you put on your website to show people why they should run, not walk, into your welcoming arms—words, images, videos, and testimonials from satisfied customers, in a nutshell.

The categories of content are numerous. Some content options include ebooks, podcasts, videos, webinars, articles, podcasts, and infographics. Content must thoughtfully address your audience's needs to resonate (more on later).

  • Optimization.

Technical and non-technical actions taken to make your website more appealing to your audience and search engines (Google, Yahoo, Bing, Baidu if you target Chinese speakers, and so on) are referred to as optimization. In other words, the goal of optimization is to make you both likable and easy to find.

Imagine putting in the effort to create a stunning website with engaging content. Then, imagine that when people search for what you offer, Google and the other search engines cannot locate you. This is an important topic. It is essential to identify the ideal SEO company to assist you. For now, know that a successful website marketing strategy includes optimization.

  • The Correct Links

We can get the kind of traffic we love thanks to links. However, only if we comprehend their power. To put it another way, links can build. However, they are also capable of destruction. Some links are effective at bringing targeted traffic to us. Some could be better. Still, others have the potential to be completely destructive.

Google and other search engines may ban us if we have excessive incorrect backlinks. Find out how to make your website a source of backlinks. Suitable backlinks are essential to a successful marketing strategy for a website.

Step 4: Produce Content That Fans Will Enjoy.

I mentioned in Step 3 that your traffic is viewing your content. Things get interesting at this point. The visitors to your website, on the other hand, are filled with hope. They want you to convince them with high-quality, easy-to-understand content. Content that helps them feel better, find solutions to problems, and find answers.

To accomplish this, you need to plan and create targeted (that word again) content. An illustration: Assume you run a law firm in Atlanta and collaborate with numerous startups. Also, a forthcoming regulation change will impact the startup community. An article, podcast, or webinar designed to assist your market in navigating change is ideal now. And... consider you to be their go-to resource the next time they require legal assistance.

You will need to want to promote the content in addition to creating it in a helpful and trust-building manner. Put another way, no matter how great your content is, it will only be discovered by your audience if made public. 

Step 5: Adore Social Media, But Be Selective!

Contrary to popular belief, you can benefit from social media marketing without being on every platform. However, you need to be present on the platforms where people in your market share gather information. Consider whether the marketing return on investment is worth the effort you put into social media if you already use it.

For instance, if you drive traffic to your website through social media, find out how much of that traffic interacts with your content, contacts you for additional information, or takes other desired actions.

If the percentages are low, look at how often and well you post on social media. Then, when users click through from them to your website, you may need to evaluate how well the expectations they set are met. You want these people to always have positive experiences that boost their confidence. Because of the adage that says people buy from people they like, trust, and know.

Step 6: Take Advantage Of Email's Power.

Email is not dead, despite what you may hear from time to time. Email is still a perfect way to build rewarding relationships with customers. It is frequently one of the most popular channels for many industries. That is, as long as you approach it with consideration and the needs of your readers in mind. In other words, when you send emails, you enter other people's personal space, so you should treat them respectfully.

To get the most out of email, you must build a list of people who sign up for it. You can accomplish this by providing something free and valuable in exchange for an email address. For instance, if you sell real estate, you might offer a free guide that makes buying a house easier. You can respond to this with a series of helpful emails that address common issues.

To be clear, email about property inspection with a link to a blog post with more information about the subject. You can be viewed as trustworthy if you link persuasive emails to straightforward, real-world helpful articles without unnecessary jargon. When it comes time to make a purchase, this may make it much simpler for readers to select you.

Do you need help deciding what to include in your emails? First, list frequently asked questions from customers before and after the sale. This may be an excellent source for your top salespeople. Then, turn your responses into regular, useful email content.

Step 7: Paid Ads Can Increase Traffic.

Why pay for ads? You may have been told that creating and promoting content can take several months to see results. Now, the wait was well worth it for this. Because, like the law of attraction, the amount of traffic generated by these strategies increases exponentially. However, you might want results sooner. Buying ads can pay off big time depending on how much your customers spend on average and how much it costs to get them.

For instance, a platform like Google Ads typically delivers a return on investment of several hundred percent. Also, running paid ads can help you quickly determine which keywords bring you the most traffic if you're new to a certain market. This is like getting a crash course on how to find keywords that are worth your money.

Also, if you hire a reputable website marketing agency to set up and manage your paid ads, they will keep an eye on what works so you can do it again.

Conclusion

A website audit, research, and SMART goals are the first steps in developing a successful website marketing strategy. This is necessary because it establishes the foundation for each subsequent step: redesigning your website, optimizing it so that people will be drawn to it and search engines will be able to find you, creating content that your target audience enjoys, promoting it on social media, building your email subscriber list, and, if you want, increasing traffic with paid ads are all examples of these activities. The exciting synergy propels your business forward is created when each step comes together.

For more information, contact the specialists KLB Solutions right away.

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