Digital Marketing

7 Digital Marketing Strategies for Furniture Stores

May 29, 2023CategoriesTags

A company in this sector will profit from digital marketing because the United States has the most prominent furniture market in the world. In addition, affordable and measurable digital marketing enables furniture shops of various sizes to target their ideal clients. 

Similar to the range of furniture options consumers have now is digital marketing. There are numerous choices. Which ones are appropriate for your company?

If "How can I promote my furniture store?" has crossed your mind. Here are some strategies for digital marketing you can use: 

1. Have A Website That Is Well-Designed And Simple To Use 

Consider your website to be a virtual showroom for furnishings. Use it to welcome new clients and guarantee a positive first impression warmly. 

With the help of a well-designed website, you can raise awareness, generate leads, and increase sales. First, make it simple for visitors to your online showroom to identify the products that best suit their needs. Then, make the checkout procedure as easy as possible! 

Your furniture company's website should have a responsive design, among other features, because 74% of Internet users are more inclined to return to mobile-friendly websites. Thanks to a responsive web design, your pages will appear correctly on different devices, preventing your carefully selected product photographs from seeming deformed on smaller screens. 

2. Allow SEM To Help Furniture Buyers Find You 

Furniture businesses, like any other digital marketing business, will profit by appearing higher on search engine results pages (SERPs) for pertinent inquiries. Did you know that the first organic search result has a 10x higher chance of receiving a click than the tenth? 

Ensure that your website shows on search engine results pages (SERPs) when potential customers enter furniture-related search terms. This is possible with search engine optimization (SEO). 

The following actions will improve your SERP ranking: 

  • Conducting keyword research

By conducting keyword research, find out what relevant search terms Internet users use and their intentions. 

  • On-page SEO

Give each webpage its title tags and meta descriptions. 

  • Material creation and optimization

By producing pertinent and helpful content for your target audience, you may address the problems that your consumers are experiencing. Additionally, as your prospects' search intent changes, ensure you optimize current pages. 

  • Link building

Having a backlink or a link from another website to yours is like having another company endorse yours. Obtain backlinks from trustworthy directories and websites. 

  • Increasing page speed 

Google uses page speed as one of its ranking variables because it impacts user experience. To provide users with a positive experience, Google will recommend a page that loads quickly. 

However, SEO takes time. Use pay-per-click (PPC) advertising campaigns on search engines to market limited-edition products faster. 

The following are some of the steps you must take to launch your PPC campaigns: 

  • Choosing the right target keywords.
  • The process of building landing pages. 
  • Writing the copy for your ads.
  • Evaluating your performance.

3. Use Augmented Reality To Offer A Comprehensive Mobile Experience

Consider using augmented reality (AR) to engage your audience with something novel and cutting-edge. For example, AR allows users to view images in their surroundings by projecting computer-generated images into the actual world. 

Furniture consumers will find this function to be helpful. You can use augmented reality to let people see their living space with the couches on their shortlist from your furniture store! 

Choose WebFX as a partner if you believe that implementing AR is one of your digital marketing strategies for furniture. We'll be happy to assist you with your needs for AR. 

4. Increase Awareness With Content Marketing 

One of the many advantages that content marketing extols is raising your company's profile. 

Develop a successful content marketing plan to position your company as a reliable authority. You may provide dependable and practical digital marketing messages to your audiences with the aid of your content. 

You can nurture your prospects through informative blog posts, instructive videos, and infographics. 

5. Employ Social Media Marketing To Reach Out To New Audiences 

Today, social media is used by over 91% of enterprises. You are losing out if your company is not active on social media. There is a platform you may utilize to reach new audiences, whether attempting to target young individuals or those between the ages of 50 and 64. 

A two-pronged social media marketing plan that should be used: 

  • Post pertinent, timely, and helpful content for your prospects on social media as part of an organic social media plan. You can even share customer testimonials in the form of images or videos. 
  • Using paid social media: You can use sponsored advertisements to reach niche markets interested in your name and goods. For your awareness-raising and lead-generating initiatives, you can create and target lookalike audiences on Facebook and Instagram! 

6. Establish A Workflow For Email Marketing To Nurture Leads And Encourage Adherence

Did you know that 53% of American consumers claim to have bought a product from a retailer after reading about it in an email? Use email marketing workflows to their full potential to cultivate leads and increase client loyalty. 

Has a user subscribed to a newsletter? Send them enlightening articles to aid in their decision-making. Ensure you give each buyer a personal portion of your subscriber's pertinent material. 

Did a consumer add an item to their cart but not go to checkout? Should send a cart abandonment email

Has a user bought anything? Please send a brief survey asking people about their online or in-store shopping experience. When they finish the survey, consider providing them with a coupon code or exclusive deal for their subsequent purchase. 

7. Employ Remarketing Digital Marketing Strategies 

Furniture stores should utilize this tactic because one remarketing campaign can result in a 161% boost in conversion rate. 

Remarketing is a tactic that connects with customers who have already interacted with your company online. For example, we can use display advertisements on websites owned by others to remarket to these users. 

You can remarket via email as well. For example, you can email a user who adds an item to their shopping cart but departs your website without checking out. These messages, known as cart abandonment emails, remind your customers about their upcoming transactions. 

You can effectively remarket to your clients using social media. For example, Facebook enables you to create custom audiences of your current clients or leads and those that resemble them. By creating an ad set that explicitly targets your information demographic with appealing ads, you can remarket to your warm leads.

Conclusion

A thorough digital marketing plan will always stay in style, unlike different types of furniture. So continue looking for ways to improve your community's digital marketing strategy and offerings. The digital marketing techniques described above will support your attempts to increase the number of leads for your furniture business. For additional pointers on keeping up with the latest developments in digital marketing, get in touch with KLB Solutions.

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