We live in a time of change, and one thing is for sure: brands that adapt to the times are more successful than those that don't.
While some elements of your brand identity, such as your logo, brand colors, and brand persona, should be immutable, how your brand interacts with people should be flexible and adapt to changing trends and customer perceptions.
Let's look at some branding advice and predictions for 2023 so you can plan how to keep your brand in the spotlight this year.
1. Select A Sustainable Option
More than ever, people are making an effort to make sustainable purchasing decisions. You have the chance to be the company that makes things simpler for them. First, some branding advice. Make sustainability a priority for your banding strategy.
The fact is that it is becoming more and more difficult to deny climate change, and consumers are looking for solutions to reduce their carbon footprint. A modern customer is concerned with factors like ethical sourcing, reusable or compostable containers, sustainable packaging, and eco-friendly items.
Think about strategies to make your company more sustainable if you want your brand to stand out in 2023. Don't let these efforts remain unnoticed. By explaining to your audience and customers how you're promoting more environmentally friendly practices, you can put sustainability at the forefront of your business.
2. Promote Diversity
People are sick of only seeing one version of humanity in advertisements. We should be grateful that there are many different races, colors, abilities, and cultural traditions on our planet. Turning toward diversity and inclusivity is a growing branding initiative that is a breath of fresh air. This entails including more people of color in your brand imagery, including a range of body types and ages in your social media postings and advertising, and emphasizing inclusive business policies for people with various physical abilities, sexual orientations, and gender identities.
3. Marketing Imperfections
Getting rid of flawlessly retouched and well-chosen images is a terrific strategy to boost your brand in 2023. The highlight reel is getting old for many. 90% of consumers want authentic material, while 51% of consumers think firms don't offer it. As a result, a growing number of firms are choosing to use photographs that aren't heavily Photoshopped in order to better represent reality.
This entails displaying skin flaws and wrinkles on people. It entails showcasing things in actual settings rather than heavily manipulated studio images.
The future is in user-generated content, which is content produced by users rather than brands. Seventy-six percent of respondents to an AdWeek poll indicated they trusted material provided by "ordinary" people more than brands. UGC essentially serves as a client testimonial by showcasing the satisfaction of your customers with your goods or services. Large companies are catching on to this trend and have started to load their Instagram feed with images taken by their own clients.
How Can You Begin Utilizing UGC?
Start with a straightforward custom hashtag! Encourage your fans to use your custom hashtag when they post on social media. This will make it simpler for you to repost other people's photos and for customers looking to buy from you to locate images of your products.
5. Establish Online Groups
The 2010s were all about open social media platforms, but the 2020s will mark a shift toward specialized groups with a specific interest or goal.
Online communities, customer community programs, local events, and newsletters are all expected to grow over the next ten years. Fifth advice on branding: Consider approaches to provide community-driven content that will unite your customers if you want to innovate your business.
The best approach to creating a community in business is occasionally to stop treating your clients like clients. Consider them your pals instead. Your strategy will alter as a result of this new perspective; both the information you provide and the manner you interact with others will change.
Creating a two-way, engaging experience between your brand and your audience is the goal of community-driven content. Begin discussions, pose inquiries, and seek participation. Here is some advice on branding: Consider your brand as a consumable experience. How can they interact with it most effectively?
6. Keep Up With Current Design Trends
We observe a significant movement in graphic design trends every five years or so. Visual marketing, website design trends, and social media branding are all impacted by this.
While your brand identity and logo should generally remain unchanged (unless you're screaming for a refresh! ), marketing materials like business cards, newsletters, social media postings, product photography, and packaging should change to reflect current design trends.
Keeping your clients close to you and connected is essential to maintaining your brand. A shift toward more human branding can be seen in this new decade. We've provided you with six branding pointers to maintain the status of your brand going forward, including
Use of more eco-friendly techniques where feasible
Including more people and embracing diversity in your brand's imagery, marketing, and identity
Preserving reality by avoiding extremely edited or overly photo-shopped images
Utilizing user-generated content to encourage your customers' loyalty and trust
concentrating on the community of your audience and customers rather than just the buyers
Observing changing fashions in design to stay current
It's simple to maintain your branding consistent and centrally with KLB Solutions LLC. Speak with experts to get guidance on building your branding strategies.
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