Backlinks beyond SEO

5 Advantages of Backlinks Beyond SEO

April 28, 2023CategoriesTags

High-quality backlinks are and will remain a significant component of Google's algorithm because they can propel a website to the top of search results. While link-building efforts are only made for search engine optimization, they are advantageous for several other factors. 

Google continuously releases new updates and data refreshes to penalize low-quality websites that influence search results by using spammy link-building tactics. Asking yourself, "What would Google say if they were doing a manual review and they noticed this link" is a valuable rule of thumb to follow when developing links.

Would they consider it legitimate and add value to the article rather than spam? 

Would they think the anchor text could have been more optimized? 

This not only keeps you out of potential trouble with penalties but also ensures that your links will be helpful to you in other ways should Google wake up one day and decide not to reward high-quality connections. Individuals need to consider the advantages of link development other than those related to SEO. 

Here are five more benefits that solid connectivity can offer. 

1. Build Brand Authority 

Aside from helping your SEO efforts, links from well-known websites also contribute to your brand's authority. Like how Google sees these links as a sign that your website offers relevant content, customers perceive them as a sign that they should be interested in your brand. 

High-quality links on well-known websites can aid your SEO and draw customers to your brand through association. Additionally, this promotes your business as a knowledgeable source within your sector and may even lead to other websites referring to your content, providing you with natural backlinks that Google will appreciate. 

2. Automatically Generate Steady Referral Traffic 

Google, Yahoo, Bing, or any other search engine is not the source of all website traffic. Instead, a sizable portion of all traffic comes from referrals, which refers to readers who click on internal links to access external information. 

In addition to assisting your SEO, high-quality connections on popular websites can continuously send targeted traffic to your website. For years, a single link on a well-known website might drive traffic to your website. Referral traffic has the exquisite quality of being highly targeted. Just consider the amount of money spent on paid searches. Some companies have incredibly high CPCs, so every referral click generates high-quality traffic without cost per click. Use these guidelines to assess your SEO firm if a company is currently handling link building.

3. Long-Term Resource & Directory Links 

There is an excellent probability that someone will click on a backlink referring to the author or source of quality content after reading it to learn more about the person or thing that created it. 

This can prompt them to subscribe to your newsletter or do other quantifiable actions on your website. They may connect with you, follow your social media accounts, read your blog and bookmark it, or sign up for your RSS feed. A specific link can connect a business and a customer without the help of search engine rankings. 

4. Establish New Connections 

There is an excellent probability that someone will click on a backlink referring to the author or source of quality content after reading it to learn more about the person or thing that created it. 

This can prompt them to subscribe to your newsletter or do other quantifiable actions on your website. They may connect with you, follow your social media accounts, read your blog and bookmark it, or sign up for your RSS feed. A specific link can connect a business and a customer without the help of search engine rankings. 

5. Brand Name Recognition & Exposure 

When reading anything online, a user can instantly spot any visible connections. Consumers will start associating your business with the specific topic(s) to which your brand name is linked when they see it used in quality content. 

Brand name anchor text is now a reliable option for safe link building, having long since replaced spammy anchor text links. Check out these spammy SEO tactics to avoid if you want to ensure the security of your SEO strategy. 

Key Takeaways 

One of two things will happen when someone reading your generated material sees your brand's anchor text. Either they will follow the link to your website or associate your company name with the information they are reading. They will start linking your business with the topic even if they don't go straight to your website. Future website visits and brand interactions may result from this. 

Improving a website's organic ranking will always be the primary goal of a link-building campaign, but this does not mean that this goal should be the sole metric used to gauge the success of the link-building endeavor. 

What if traffic from referrals drove a lot of traffic into purchases while the rankings gradually improved? That qualifies as an effective link-building campaign. Naturally, it would! Therefore, while organic search rankings will continue to take precedence, consider these other five advantages while assessing your link-building efforts. 

To learn more, get in touch with KLB Solutions!

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