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Creating hands-on experiences for clients appears to go against the grain in the digital era. However, since more and more business is conducted online, experiential marketing is becoming increasingly crucial.
Here are a few of the primary advantages of this unique marketing method.
It is effective.
It would only be acquiring such popularity if it did. The simple reality is that experience marketing produces outcomes.
According to an EventTrack poll, 74% of participants had a more favorable brand view after attending an event, and 65% purchased the product or service offered. In addition, as many as 70% of event attendees become repeat consumers, implying a high rate of return for organizations engaging in experiential marketing.
It provides customers with a new method to interact with a brand.
Experiential marketing creates genuine brand recognition by utilizing non-traditional marketing approaches. In essence, it is intriguing, which attracts attention and aids in the recall of the brand.
Consumers are urged to learn about a company through their senses through experiences. These tactile encounters may help individuals build stronger relationships with items by allowing them to interact with a brand authentically and form a favorable view of it.
It appeals to new media usage patterns.
Social media has become a cornerstone in all types of marketing, but experiential marketing has elevated it to a new level of potency. Experiences capitalize on how people use social media by encouraging users to record and share visual information with their networks, increasing a campaign's reach.
People's predisposition to snap and publish images gives marketers a chance to get free grassroots marketing while engaging customers.
It allows individuals to interact with a brand.
People must interact with a brand before forming favorable associations with it. Brand experiences are often enjoyable, one-of-a-kind, and unforgettable; they give individuals engaging encounters.
Every engagement with a business builds or destroys loyalty, and experiential marketing allows a brand to portray its best side to consumers, developing bonds with them and fueling commitment.
Orange can assist your brand in navigating and reaping the rewards of experience marketing. Get in contact with us right now to learn more.
Conclusion
Loyalty is built or lost every time people interact with a brand. Experiential marketing creates an opportunity for a brand to present its best side to consumers, establishing connections with them and fuelling that loyalty.
KLB Solutions can help your brand navigate and enjoy all of the benefits of experiential marketing. Connect with us today to find out more.
