4 Guides for Starting International E-Commerce 

May 26, 2023CategoriesTags

You're losing money if you only sell your items online within the United States. 

According to Research and Markets, cross-border transactions are quickly rising as e-commerce thrives and becomes the primary means of retail purchases

B2B payments are also expanding significantly within the cross-border payment sector, with predicted market values reaching the trillion-euro range by 2026. One of the top B2B e-commerce technology investment sectors in 2022 is anticipated to be payment systems.

The primary line is that international e-commerce is rapidly expanding, so if you want to take advantage of tremendous growth, you should become involved. It's time to "go global or go home," as a recent Indiegogo writer put it. 

However, talking about joining the global market is more straightforward than doing it. Beginning the process can be frightening, but the payoff is well worth the effort for most firms. 

In this post, we'll review some of the most important, fundamental aspects of setting up international e-Commerce websites and sales. Let's discuss the challenges (and chances) you'll encounter and how to enter new markets successfully. 

1. Establish A Game Plan 

Before getting things moving, you must seriously commit time to 

  • Performing research on the nations, you intend to market in 
  • Organizing your market entry (s) 
  • Knowing your sales and brand awareness objectives 

Precisely decide where you want to expand before you do anything else. Which nations will be most interested in your products? Where can you find a market niche for your unique services? 

Examine their marketplaces in further detail after your study has pointed you toward one or two nations that would make suitable possibilities. Consider national holidays, regional customs, the best places for your launch, and other elements that will affect how you sell your products. 

It's crucial to realize that you might need to rename or reposition your items to be successful in a new nation. Consider how your target market differs from your current customers when you analyze it. Recognize the needs of your target market and the products your rivals are putting forth. 

Language research will be a part of market research. You should make your websites and marketing multilingual. 

Plan when you will enter the market last. What time of year is ideal for introducing your product to a new market? What occurrences and other elements make launching harder or easier? 

As you can see, numerous factors should be considered before engaging in international e-commerce. Before continuing on global sales, sit down with your team and create a solid, thoroughly studied game plan. 

2. Ensure International Search Optimization 

Once you have a strategy for international e-commerce, it's time to consider how customers will discover your company in this new market. Thus, the opportunity for (and the problem of) search engine optimization outside begins. 

It is critical for people in other countries to be able to find you online. It will help if you consider how you will increase your digital reach in various regions, from your social media marketing to the volume of visitors to your website. 

Depending on the language, local trends, cultures, and other factors, your SEO tactics may need to be more effective internationally. As a result, you should collaborate with marketing specialists knowledgeable about the desired area. 

Start with a thoroughly thought-out social media strategy presented and carried out by a business familiar with the area/country or eager to learn more about it. It is an affordable method of reaching consumers in the new market and establishing an internet presence. 

If you enter a new market hastily and need more e-commerce SEO planning, you'll probably end up at the bottom of Google's ranking totem pool. People need to be able to locate (and value) your brand quickly for you to flourish in a new market. 

3. Make Payment And International Shipping Plans 

Before considering how potential clients will pay for your goods and services, examine your internet presence. You must view sending tangible goods to nations distant from your local market as equally vital. 

Options for Global Payments 

In a foreign environment, your current payment methods will not work. For example, if you only serve the United States or other North American countries, you're probably used to accepting credit card payments. 

However, if you're entering Asian markets, you might discover that most customers prefer "cash on delivery" (COD) choices. To ensure that every market demand is satisfied, you need to consider what different payment options you can provide. 

A lack of payment options can significantly impact the abandonment of the checkout cart. 

It would also be beneficial if you considered checkout security globally. How will you ensure that everyone, regardless of location, feels safe providing personal and financial information on your website? 

We frequently suggest that companies start by allowing PayPal payments. 87.5 percent of global internet shoppers utilize it, making it one of the safest payment options. 

International Shipping Options For E-Commerce 

Payment options aren't the only thing that can make or break international sales. Global shipping may also deter shoppers from other countries. Global shipping may also deter shoppers from other countries.

Customers will only buy from a company that offers expensive or slow foreign delivery when there are numerous other options available online. So how will you quickly and reliably fulfill orders without charging customers? 

First, contact foreign warehouses and local shippers who can help you complete orders. Although you may wish to postpone the start of the collaboration, you must ensure that you can quickly and affordably fulfill orders if your brand expands into the new market. 

Additionally, consider offering discounted or free delivery to international consumers who spend a particular amount on your goods. You can keep customers interested and make purchases while also helping to cover the cost of international shipping. 

4. Recognize Taxes And Duties 

In addition to foreign shipping costs, you need to include international taxes. 

One of the most challenging and time-consuming aspects of entering international markets, this stage is crucial if you want to keep things under control with local tax authorities and regulations. You must educate yourself on the local tax laws before entering any country. 

What impact will these tax laws have on your items' overall costs? How can you balance various tax laws without charging your customers too much for your goods? Before starting your sales in any other country, you must carefully consider and respond to the abovementioned queries. 

Remember that you won't need to charge taxes to consumers from other countries if you are selling your goods wholesale. To fully comprehend all of the legal implications of e-commerce and international business taxes, you should still seek the advice of a tax expert. 


Getting started in international e-commerce might be a little tricky. However, you should take advantage of prospects for global revenue before the first difficulties. 

Remember that many factors, including shipping and payment methods, are becoming more globally standardized yearly. You will benefit from building your brand early if you can be at the forefront of the transformation that will make international e-commerce easier. 

Want to learn more about growing into foreign markets? Do you need a successful marketing strategy or SEO plan for global and international e-commerce? Contact the KLB Solutions LLC team at any time. Despite a location in Indiana, our full-service digital marketing agency has a worldwide clientele. We'll support your international e-commerce growth.

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