As the pace of digital changes continues to accelerate, so make the demands on your brand. Today's consumers have more accessible resources and connections than ever and expect brands to keep pace. To reach these customers effectively, you need modern marketing strategies that fit their lifestyles and expectations. Read on for insights about how marketers […]
Shopify is a subscription-based commerce platform that allows anyone to set up an online store and sell their products. It has grown in popularity over the years, and for good reason. Here are the top 10 advantages of using Shopify:
1. It’s beginner-friendly
Shopify eliminates the hassle of launching an online store by giving you a platform that works right away without you having to start from scratch. The interface was designed to be as clean and user-friendly as possible. Extensive guides and documentation also exist on the Shopify site to help you out.
2. It does the technical stuff for you
While Shopify is already easy to use, it takes it a step further by taking care of the technical side of things. All the software and hosting you’ll need are handled by Shopify. This includes software updates, site security, and accommodating any spikes in traffic. Thus you can focus on actually running your shop.
3. It’s secure & reliable
Having an eCommerce store means you’ll be dealing with sensitive customer information including credit card details. Obviously your site will need to be fast, secure and always online. Fortunately, Shopify ensures your site stays updated and online, and manages server maintenance and upgrades for you. Shopify also lets you enable SSL certificates to encrypt all data and pass it through a secure connection, as well as take care of PCI compliance, which is a requisite to sites that deal with credit cards.
4. It’s highly customizable
With over 160 themes to choose from in the theme store, plus hundreds more on sites such as ThemeForest or TemplateMonster, you’ll never be low on options. Each theme can be customized to your liking by editing the code. This flexibility means you have the freedom to create the online shop you want, the way you want.
5. The platform is completely mobile-ready
Nowadays, mobile visits to websites are now higher than desktop visits. So it’s no secret that having a mobile-optimized site is essential to running your online store. Shopify’s themes are designed to be mobile-responsive so your site looks great on any device it’s being viewed on, allowing your customers to shop freely on the go.
6. Shopify has 24/7 support
Shopify’s customer support is available 24 hours a day, 7 days a week, with extremely fast response times. When you need help, you can expect to have it very soon! On top of this, there are endless resources available for you to peruse, from forums, guides, and the Shopify Help Center itself.
7. There is an app for nearly every function you want
Your Shopify store can be modified in a limitless amount of ways, not just with themes, but with core functionality. You can add review sections, promotions, analytic tools, and more. You can also integrate your store with various social media platforms, accounting software, and shipping programs. Whatever you want to do, there’s probably already an app made specifically for it.
8. Shopify helps you market your shop
Having a good looking store is good, but you also need people to actually visit your site and see it. With Shopify, you have access to powerful SEO features to bolster your visibility. And with a host of advanced analytics to help you determine where your traffic comes from, you can adjust your marketing efforts accordingly.
9. It has cart abandonment features
When a visitor places a product in their cart but leaves before completing the purchase, Shopify tracks them automatically. You can then choose to email these customers and remind them about their purchase.
10. It has its own payment method
There are dozens of payment gateways to choose from with Spotify, but it also has its own. This payment method is powered by Stripe and will not incur any transaction fees and allows for lower credit card fees. You also benefit from not being required a merchant to use the Shopify payment gateway.
So those are the top 10 pros to using Shopify for your online store. Of course, there are more, but hopefully this list gives you a better understanding of the advantages you get from going with Shopify. You must always consider the various pros and cons of any platform before making a decision. A good understanding of your own needs and what platforms like Shopify have to offer will save you a lot of trouble when launching your online store.