1 on 1 Facebook Ads Consultations

November 10, 2022CategoriesTags

Want to know more about running Facebook ads? We offer 1 on 1 Facebook ads consultations. Go from zero to hero and bring your ads to the next level. There are some basics that we need to cover.

Facebook Advertising Basics

Let's cover some Facebook ads basics including how to split test ads, headlines, descriptions, copy, and graphics. There is a lot to cover, so we break down the basics first. Then we get into the advanced techniques as you become more confortable.

Reporting Views For Your Success Metrics

Based on the type of campaign you are running and your current goal, we need to track different success metrics. We can customize the columns on our reports to provide link clicks, engagements, or conversions in a single report. Saving the custom report for future use will allow us to go back and report on an apples to apples basis month over month or week over week.

Delivery Optimization Based on Your Ad Campaign Goal

Each Ad campaign has a different goal. This may be getting people to land on your page, fill our a form, or like and share your posts with others. We take the time to understand your goals and explain the difference between the various delivery optimization methods to get your campaign the results you are looking for.

Ad Sets Control Your Target Audience

Facebook Ad Sets Control which target audience you want to show your ads to. We want to limit the target audience to those who are more interested in your services or products.

We will go over how to use interest and exclusions to get better results in ads. We will also take the time to explain the and or relationship with inclusions and exclusions of audience interests. Why show ads to those who we know are not interested or outside of our target demographics.

We can setup Ad sets to use campaign level budget and auto balance and chose the best adset based on statistics and Facebook's machine Learning.

We will explain how to duplicate ad sets to create split tests. Testing various demographic differences based on the results we are seeing. These can be based on interest of geographic location.

Ads

We will help you to provide multiple headlines, descriptions, and primary text in your ads to allow the Machine Learning Algorithm to do its job. The more content we provide, the better the AI can asses which content engages with your target audience.

Other split testing options would include making new graphics, carousels, and video ads to see which outperforms the others.  

Additional split test may be to create various headlines and descriptions to see which synergizes with the target audience.

Generic Split Testing Advice

Don’t change too much at a time during a split test. This way, we can see what impact the changes made. Don’t change graphics and verbiage at the same time or we won’t know what the results mean. In the same light, don’t change the target audience and the graphics or messaging at the same time as we won’t know if it was the audience or the ad that made the difference. 

There is a lot to running successful digital ads. The good news is you don't have to do it alone. We are here to help. Book a consultation today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Blogs
October 12, 2022
Overcoming the Top 7 Challenges in Product Marketing

An organization's marketing department must work diligently to keep its product and service offerings fresh and innovative. However, success is filled with unpredictable challenges that must be confounded. Whether your business size is and you are looking to grow your marketing presence—there can be many challenges standing in your way. These challenges are often not […]

Read More
December 1, 2022
11 Reasons Why You Need to Conduct Website Maintenance

Websites are created with a particular goal in mind. For example, the goal might be to sell a product, communicate information, send emails, or provide a service. Whatever the website's aim, it must be maintained to meet its objectives. Web maintenance is required to ensure that your website is serving its purpose. Website maintenance entails […]

Read More
December 1, 2022
6 Landscaping Website Ideas You Want to Take!

Occasionally, companies will look at updating or improving their websites. But, again, it is a wise business decision. Your website is, after all, one of your most essential marketing tools. Even if clients find you elsewhere (through a Facebook ad or word-of-mouth), they will still visit your website to learn more about you. While you […]

Read More

Get Started Today

We turn your vision into a reality.
Get a Free Quote
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram